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Searches Google Conducted Core

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  1. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Growth in vertical searches is now actually conceding ground to the core search engines in a reversal of the past few years. With continued acquisitions of vertical search providers like Google’s acquisition of ITA for travel search or Zagat for...

  2. 5 Reasons Google's New Keyword Tool is Better [Best of SEW 2010 #6”

    Seasonal fluctuations in these core metrics also show different patterns, at times. Apparently, at the time of the new Keyword Tool's launch, Google was less-than-explicit about an important caveat: the old version used combined data from searches...