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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Any remarketing list can be added to an ad group in a search campaign, bringing an audience dimension to campaigns because we can see how searchers respond based on how they are segmented into the remarketing lists.

  2. Google Plans to Combine Mobile & Desktop Ads

    Mobile searchers are just like desktop searchers. Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as searchers continue to move to mobile, but advertisers refuse to pay desktop rates.

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    The shift in search is likely to fall in the favor of the big brands because they are who searchers already recognize and trust. Penguin’s penalization of sites who have been spamming aims to improve the quality of the SERP for searchers.

  4. How Large Advertisers are Accelerating their SEO with Social Media - SES San Francisco

    Doug: Search engines now allow searchers to filter by recency. Every day users don't really use filters. My name is Imelda and over the next few days, I'm going to be live blogging from SES San Francisco for my friends here at Search Engine Watch.

  5. SearchDay: What's on your Mind?

    SEARCHING FOR MEANING Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Google Docs Dying for a Checkup Posted by Kevin Heisler Jul 8, 2008 The Register reported today that Google Docs disappeared...

  6. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    So when copyright material is removed, we provide context so searchers know what's happening. By and large, it seems that search quality and spam issues run on a continuum of relevancy and troublesome issues for users – from "most useful and...

  7. Daily SearchCast, June 7, 2006: Google Rethinking Chinese Censorship? Rock, Paper, Scissors, US Senator, Google Guy; What People Search For At The CIA Web Site & More!

    Advertiser Pays $2,000 After Misleading Searchers The software Traub sold did not remove spyware, in fact, it reportedly made "users' computers less secure. Finds from the Washington Post covers how being super-powerful in search doesn't equal...