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  1. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    Google plans to place an alert at the bottom of each page where it has removed links, after the European Court of Justice (ECJ) ruled last month that users can request that "inadequate, irrelevant, or no longer relevant" links be taken down...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    The key takeaway for search marketers is that single phrases are rarely typed into a search engine in isolation; it's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what...

  3. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    Not a Myth: Give Searchers What They Want We want to return really good search results to users, so that they're happy, so that they'll keep coming back. And if you keep the mental model of, what is Google trying to do – we're trying to return...

  4. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. As users increase engagement, the website content...

  6. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Time: Searchers on Monday and Tuesday mornings typically converted more often and signed up for more valuable insurance policies versus the rest of the week. Then why are marketers blasting searchers looking for "luxury hotels in [city name]" with...