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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    More than 70 percent of mobile searchers use click-to-call when getting to your website. The problem is many users don’t call from the ad; they click through to the website before calling. When a visitor comes to your website from a search ad, the...

  2. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    Google plans to place an alert at the bottom of each page where it has removed links, after the European Court of Justice (ECJ) ruled last month that users can request that "inadequate, irrelevant, or no longer relevant" links be taken down...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    The key takeaway for search marketers is that single phrases are rarely typed into a search engine in isolation; it's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what...

  4. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...