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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    But this can be extended to other searchers looking to "buy" or a specific feature like "LED backlit" screens – this will make sure you're serving a great ad copy and landing page experience. And Search Term Reports are a search marketer's best...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. From an organic search standpoint, displaying relevant...

  3. Google Gives More Prominence to First Playable Music Video Search Result

    Though it appears Google is sending searchers to YouTube videos most of the time, Google pointed out that this feature draws "from multiple sources, not just YouTube – it highlights the first playable video in the search results.

  4. Could Bing Ever Overtake Google in Search?

    Google is focused on deep learning and understanding what users want so searchers don't have to use simple keyword phrases to search Google. I don't buy the "protect searchers privacy" deal as the reason for moving all search to HTTPS and not...

  5. 7 Ways to Make Your Google Search Result Stand Out

    Your meta descriptions won't have an effect on your rankings, however, this is your chance to encourage searchers to click your link over your competition's. Here are a few tips that should help your Google search result attract the most attention.

  6. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Ever been searching Google and wanted to know what something smells like, what other searchers are sniffing for, or wanted to share an aroma via Google+? April Fools 2010: Google Real-Time Search Results Powered by Pigeons on Red Bull?

  7. Top 10 High Impact Google AdWords Innovations to Watch Now

    Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click. Reminder Extensions, new in beta, enables searchers to send themselves an email reminder for an advertised event.

  8. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. A call-to-action (CTA) statement helps to communicate the next step you want searchers to take.

  9. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    The shift in search is likely to fall in the favor of the big brands because they are who searchers already recognize and trust. Penguin’s penalization of sites who have been spamming aims to improve the quality of the SERP for searchers.