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  1. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    This is an important characteristic, since it is impossible to anticipate all the devices and screen sizes searchers will use to access your site. Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website...

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Giving the user what they need now: Mobile users tend to be further down the funnel than desktop searchers. With the recent announcement of Enhanced Campaigns, Google has made mobile advertising much easier for the average advertiser.

  3. Killer PPC Ads: The Fundamentals

    A call-to-action (CTA) statement helps to communicate the next step you want searchers to take. Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA.