In his book "The BuyerSphere Project," Gord Hotchkiss of Enquiro called this "The Risk Gap. Distilling Gord's much more complete exploration of this topic, B2B buyers tend to face high risk with little reward potential when participating in a...
In 2007, Gord Hotchkiss and Enquiro provided a brave look into the future of search when they developed the white paper "Search Engine Results: 2010. It would be interesting to see an update of this now nearly three years later, to see if searchers...
One of the smartest people I know is Gord Hotchkiss, the president and CEO of Enquiro. Web Search, Branding, & Brand Lift with Gord Hotchkiss Most search engine marketers know Gord as the father of eye tracking research -- and if Gord got an...
Heat map and eye tracking pioneers in search marketing like Gord Hotchkiss of search marketing and research firm Enquiro and Lisa Wehr, CEO of OneUpWeb have a competitive advantage in the boardroom. Combined with a click map overlay, a heat map...
This reinforces for B2B marketers the importance of having a presence on general search engines, especially a presence on Google," said Gord Hotchkiss, Enquiro's CEO and president. It's also important for vendors to consider that fact when building...
Gord Hotchkiss, president of Enquiro Search Solutions, discussed this trend recently in his blog, Out of My Gord. According to Gord, “SEO is going to get a lot harder, not easier. A recent eye-tracking study from Microsoft Research shows that...
Gord Hotchkiss showed part two of his study, where he conducted an eye tracking test on users on both MSN, Yahoo and Google search results page. He noted that the layout of Google's results at that time had bolded the keywords queried by the...
Gord Hotchkiss There is growing interest in information searching research that focuses on the environmental aspects of searchers,.However, there has been little consideration of paid search, an increasingly popular and uniquely contextual form of...
Short Queries Maybe More Sophisticated Than We Think - Gord Hotchkiss in I Speak Search suggests that maybe searchers are more sophisticated than we think, even if they only use a few words when searching.
But back to I Speak Search, Gord Hotchkiss's article in MediaPost today. He suggests that maybe searchers are more sophisticated than we think, even if they only use a few words when searching. Google being big in the UK, top tips for those...
But back to I Speak Search, Gord Hotchkiss's article in MediaPost today. He suggests that maybe searchers are more sophisticated than we think, even if they only use a few words when searching. I Hate Search.
An eye-tracking study performed by Enquiro, Did-it and Eyetools showed that most interest is in an area in the upper left corner of search results, dubbed Search's Golden Triangle, with secondary interest at the top right where sponsored listings...
Getting From Point A to B With Search from Gord Hotchkiss at MediaPost revisits the issue of navigational queries and how they may impact brand owners not properly indexed by search engines. It's been long known that searchers don't just use search...
Getting From Point A to B With Search from Gord Hotchkiss at MediaPost revisits the issue of navigational queries and how they may impact brand owners not properly indexed by search engines. It's been long known that searchers don't just use...
Meanwhile, Gord Hotchkiss points out at MediaPost in The 70/30 Rule of Search how despite the fact that searchers pay the most attention to free listings on search engines, marketers spend the most money on getting positioning through search ads.
Gord Hotchkiss concludes his article by stating that Blinkx is "changing the tune of the entire search industry. So of 107 million searchers tracked in July, virtually all of them did a web search at some point in the month, then 24 percent of them...
Gord Hotchkiss writes of seeing the SEM industry begin to split from those focused on tactics versus those envisioning long-term strategy. In other words, searchers can find local listings that have been reviewed or recommended by others.
Gord Hotchkiss writes of seeing the SEM industry begin to split from those focused on tactics versus those envisioning long-term strategy. In other words, searchers can find local listings that have been reviewed or recommended by others.
In this article, Enquiro president Gord Hotchkiss reports on those findings. Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. Below The Fold Organic: The number of searchers who would then scroll down to look at the rest of...
In this article, Enquiro president Gord Hotchkiss reports on those findings. Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. Searchers: Like Deliberate Researchers, this group does read titles and descriptions carefully.
