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Searchers Gord Hotchkiss

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  1. It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends

    In 2007, Gord Hotchkiss and Enquiro provided a brave look into the future of search when they developed the white paper "Search Engine Results: 2010. It would be interesting to see an update of this now nearly three years later, to see if searchers...

  2. Gord Hotchkiss of Enquiro shares new brand research

    One of the smartest people I know is Gord Hotchkiss, the president and CEO of Enquiro. Web Search, Branding, & Brand Lift with Gord Hotchkiss Most search engine marketers know Gord as the father of eye tracking research -- and if Gord got an...

  3. In the Third Week of New Year's, My SearchDay Gave to Me:

    Gord Hotchkiss, president of Enquiro Search Solutions, discussed this trend recently in his blog, Out of My Gord. According to Gord, “SEO is going to get a lot harder, not easier. A recent eye-tracking study from Microsoft Research shows that...

  4. New Issue Of Information Science Publication Focuses On "Paid Search"

    Gord Hotchkiss There is growing interest in information searching research that focuses on the environmental aspects of searchers,.However, there has been little consideration of paid search, an increasingly popular and uniquely contextual form of...

  5. Daily SearchCast, Oct. 14, 2005: Craigslist Asks Oodle To Keep Out, Detecting Fake PageRank, Bloglines Gets Keyboard Controls, Top SEO Starting Tips, Getting Pure Yahoo Blog Search Results & More!

    But back to I Speak Search, Gord Hotchkiss's article in MediaPost today. He suggests that maybe searchers are more sophisticated than we think, even if they only use a few words when searching. Google being big in the UK, top tips for those...

  6. Inside the Searcher's Mind: It's a Jungle in Here!

    In this article, Enquiro president Gord Hotchkiss reports on those findings. Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. Below The Fold Organic: The number of searchers who would then scroll down to look at the rest of...