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  1. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    There is a fuzzy line as to how much optimization is too much optimization. Penguin’s penalization of sites who have been spamming aims to improve the quality of the SERP for searchers. The shift in search is likely to fall in the favor of the big...

  2. In Praise of Fuzzy Searching

    Now, the last thing we searchers want are blurred or indistinct results, yet paradoxically, a liberal dose of "fuzzy logic" can actually improve the precision of search engine results. According to the Oxford American Dictionary, "fuzzy" means...