Slingshot SEO themselves devoted a section to the differences between their study, the Optify study done in December, and the Enquiro study in 2007. As I went back through the percentages, I found the Slingshot study shows only 52 percent of...
To learn more about B2B paid search, I recommend you read The Buyersphere Project by Mediative (formerly Enquiro) and Ryan DeShazer's recent column, "The Reinvention of B2B Paid Search. As you can imagine, reaching Action searchers is pricey.
In his book "The BuyerSphere Project," Gord Hotchkiss of Enquiro called this "The Risk Gap. B2B search is difficult to measure because searchers typically aren't buyers. The satisfaction of delivering new customers and demonstrating near-term...
It would be interesting to see an update of this now nearly three years later, to see if searchers have become more accustomed to images and other universal results, and started to revert back to the original "F" shaped pattern that made the first...
This includes Matt Bailey, President of SiteLogic, Bill Barnes, Co-founder and Executive Vice President of Enquiro Search Solutions Inc. Google Maps Launches New Local Business Center Dashboard Posted by Nathania Johnson Jun 2, 2009 You know that...
And I'll bet that he'll be sharing some of Enquiro's new research on how searchers interact with search engines. One of the smartest people I know is Gord Hotchkiss, the president and CEO of Enquiro. Lately, Gord and the folks at Enquiro Research...
Jody Nimetz, senior organic marketing strategist at Enquiro Search Solutions Inevitably, there will be some "innovation" among the major three engines that will have a significant impact on searchers and advertisers.
Heat map and eye tracking pioneers in search marketing like Gord Hotchkiss of search marketing and research firm Enquiro and Lisa Wehr, CEO of OneUpWeb have a competitive advantage in the boardroom. The Didit Enquiro heat map is used more in...
SEW Experts: The Business Case for Expanding B2B SEMJessica Bowman reviews the Enquiro 2007 Business to Business Survey. Should a Search Engine Sell Business Intelligence Gathered from Searchers’ Queries?
Enquiro Finds Search Plays an Integral Role in B2B PurchasesFor business to business (B2B) buyers, search engines are the primary research source, and one of the top influencers on purchasing decisions, according to the latest research from Enquiro.
For business to business (B2B) buyers, search engines are the primary research source, and one of the top influencers on purchasing decisions, according to the latest research from Enquiro Search Solutions.
Gord Hotchkiss, president of Enquiro Search Solutions, discussed this trend recently in his blog, Out of My Gord. A recent eye-tracking study from Microsoft Research shows that searchers may be spending time with even fewer search results than...
A report of a new study over on WebSiteOptimization.com has some interesting research showing how users ineract with web sites, revealing an "F-shaped" eyetracking patterns similar to the results Enquiro found looking at earch results.
The report, from Enquiro, Did-It and Eyetools, is a comprehensive white paper that builds on an earlier press release that described Google's "golden triangle" of search results. For more information, and a sample of the full report, visit www...
The Enquiro/Did-it eye-tracking study, reported in detail by SearchDay has spawned lively debate in forums. An eye-tracking study performed by Enquiro, Did-it and Eyetools showed that most interest is in an area in the upper left corner of search...
Today's SearchDay article, A New F-Word for Google Search Results, describes the results of the study conducted by search marketing firms Enquiro and Did-it and eye tracking firm Eyetools. A new eye tracking study found that searchers still favor...
During the session "Inside the Searcher's Mind" at Search Engine Strategies San Jose, industry experts from Enquiro, Vividence, iProspect and Google asked searchers, "What are you thinking? We have to look at search from a strategic level," said...
During the session "Inside the Searcher's Mind" at Search Engine Strategies San Jose, industry experts from Enquiro, Vividence, iProspect and Google asked searchers, "What are you thinking? We have to look at search from a strategic level," said...
For sponsored search ads, you have 1.8 seconds and one glance to convince searchers to click on an ad," said Gordon Hotchkiss, President and CEO of Enquiro Search Solutions, Inc. Once searchers arrive on your landing pages, you have 13.2 seconds to...
Search engine marketing company Enquiro also recently conducted a focus group, to get up close and personal with a small set of searchers and jump more inside their minds. In this article, Enquiro president Gord Hotchkiss reports on those findings.
