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  1. It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends

    It would be interesting to see an update of this now nearly three years later, to see if searchers have become more accustomed to images and other universal results, and started to revert back to the original "F" shaped pattern that made the first...

  2. Gord Hotchkiss of Enquiro shares new brand research

    And I'll bet that he'll be sharing some of Enquiro's new research on how searchers interact with search engines. One of the smartest people I know is Gord Hotchkiss, the president and CEO of Enquiro. Lately, Gord and the folks at Enquiro Research...

  3. In the Third Week of New Year's, My SearchDay Gave to Me:

    Gord Hotchkiss, president of Enquiro Search Solutions, discussed this trend recently in his blog, Out of My Gord. A recent eye-tracking study from Microsoft Research shows that searchers may be spending time with even fewer search results than...

  4. Delving Deep Inside the Searcher's Mind

    During the session "Inside the Searcher's Mind" at Search Engine Strategies San Jose, industry experts from Enquiro, Vividence, iProspect and Google asked searchers, "What are you thinking? We have to look at search from a strategic level," said...

  5. Delving Deep Inside the Searcher's Mind

    During the session "Inside the Searcher's Mind" at Search Engine Strategies San Jose, industry experts from Enquiro, Vividence, iProspect and Google asked searchers, "What are you thinking? We have to look at search from a strategic level," said...

  6. Inside the Searcher's Mind: It's a Jungle in Here!

    Search engine marketing company Enquiro also recently conducted a focus group, to get up close and personal with a small set of searchers and jump more inside their minds. In this article, Enquiro president Gord Hotchkiss reports on those findings.