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  1. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Note that the car number is 10^100 (known as a googol in mathematics – the number 1 followed by 100 zeroes) and the car slogan is “I’m steering lucky”, a play on Google’s long-time “I’m feeling lucky” search option that brings searchers to the No...

  2. Google Search Plus Your World: The Peer to Peer Evolution Continues

    It also increases searchers’ perception of the relevance and trustworthiness of the organic listings and ads by association. The founders of Yahoo, Jerry Yang and Dave Filo, started it by creating “Jerry and David’s Guide to the World Wide Web,” a...

  3. Online Pinboards – Is This the New Way to Facebook?

    Broad Matched Searches and Searchers for “Pinterest, Pintrest, Pintereste, Pintreste” October 2011 This difference is even more pronounced when analyzing “Pinterest” searchers, with Midwesterners up to 185 percent more likely to search for the term...

  4. Who Will Cry for the Newbies?

    The notion that searchers, not the engines selling listings, choose which ads appear by clicking on queries doesn't negate the concept or need for neutral third parties. Most of the tools offered by search sites aren't targeted to experts or large...

  5. Top ten stories from SES New York – Day 3

    How about the number of searchers that include a universal result? McLeod initially outlined the size and shape of the current WSJ network of financial news sites, then took us back to the 1996 WSJ.com site, which had 50,000 subscribers and four...