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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...

  2. Digital Data Trends – Search, Social, & Content Fusion

    Gives answers to searchers questions. Provides fresh solutions for searchers problems. One of the biggest challenges marketers face is understanding what to do with mass data at hand. This was a key theme from the recent ClickZ Live New York.

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Updating your site with new content isn't enough to...

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    By doing this, you will create ads that are blatantly "fresh" and relevant to searchers. PPC professionals love to talk about seasonality. Whether it's ecommerce growing during the year-end holiday season or lead gen taking a nose-dive during the...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    For most searchers, there are multiple contact points with other advertising, searches, or websites. Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC...

  6. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Search engines need to be able to get much more precise results and advertisements for mobile searchers and contextually determine what the user is actually searching for. Marissa Mayer, CEO of Yahoo, has been commenting a lot recently about how...

  7. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Time: Searchers on Monday and Tuesday mornings typically converted more often and signed up for more valuable insurance policies versus the rest of the week. Then why are marketers blasting searchers looking for "luxury hotels in [city name]" with...

  8. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local searchers fully expect a rich, engaging, and high-quality experience, yet many localized pages fail to deliver. The wants and needs of local searchers are fairly simple. Google continues to make this increasingly so, with local branded and...