Only half of mobile searchers report they know exactly what they are looking for, so brand marketers have an opportunity to influence the other half,” he said. Mobile is movin’ on up as a preferred device for consumers to perform research on and...
Your description (which usually appears as the snippet beneath the link to your site in search results) should entice people to click on your results by letting searchers know that your site provides an answer to their query or is a good resource.
Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low usage. Now Google has added a drop-down to view Cached or Similar results, or Share a page on Google+.
Additionally, Google says it will clearly display three "Rival Links" to make searchers aware of Google alternatives for the next five years. The European Commission is now seeking feedback on Google's cosmetic search result changes that aim to...
For example, did you know that 73 percent of the searchers on Bing and Yahoo in the Travel category are exclusive, which means you can only find these U.S.travel searchers on the Yahoo Bing Network – not on Google.
Location greatly influences both U.S.and UK mobile searchers’ purchase behaviors, according to both studies. For example, up to 47 percent of UK searchers and up to 73 percent of U.S.mobile users look for a business’ phone number, which indicates...
In the long run, the brand names secure rankings through depth of content, trust in brand, and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question)"
You can see two spikes in 2012 search traffic for the keyword "get taxes done": the "responsible" searchers (end of January, when they start receiving their 1099s in the mail), and the "panic" searchers who waited until the very last minute, the...
Google Notifying Searchers In EU That They Use Cookies – Search Engine LandUsers now seeing a message that "Cookies help us deliver our services. Google has safer results than Bing, Yandex, and Blekko.
Now we know what performance indicators to put the bulk of our efforts into; it's time to find out what local region searchers are looking for. By tapping into what searchers are looking for in your local region, you open yourself to continuous...
Typically, branded traffic is cheaper and converts at a higher rate than non-branded traffic because these searchers seek out your brand and show strong intent to purchase your product. Consumers are spending less time on traditional search engines...
The need to design and deploy a next-generation site architecture that maximizes your chances of findability, no matter where and how searchers look for you, is one of the hottest topics in the evolving mobile and multi-device world.
Suddenly the best ads were defined by searchers (win #1) selecting the messages of their favorite advertisers (win #2) to produce maximum clicky profits for Google (win #3). AdWords doesn’t have to be hard, complex, or time consuming.
Ever been searching Google and wanted to know what something smells like, what other searchers are sniffing for, or wanted to share an aroma via Google+? Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish.
Search should be about completing tasks faster, and Bing's unique blend of visuals, social signals and web-sourced data brings together an ideal mix that searchers are very responsive to. DF: Bing will continue to invest in social, expanding its...
These can help lead you to the “right” searches to do in order to best understand the search engines, the searchers, and how your content interacts with the overlap. Ranging from the changes made by the search engines in the way that they index...
The speakers note that the Yahoo Bing Network has 45 million unique searchers that don't use Google, and are likely to spend 22 percent more online than the average Internet searcher in the U.S. As a PPC expert, I naturally gravitate toward the...
At the same time, searchers were 55 percent more likely to notice ads while in a store and to find them useful. Google and Nielsen recently teamed to understand when and why people turn to mobile search, and the actions they take as a result.
The methodology of halting brand ads on adCenter raises a few eyebrows: Bing and Yahoo searchers do not behave the same as Google searchers, as I'm sure even eBay's own relative conversion rates would attest.
Magento.com invites searchers to "view a demo," while CartGenie.com and Americommerce.com refer to how "easy" the cart is to set up and/or use. Prompting Yoda to famously pronounce, "No! Try not! Do. Or do not.
