This will surprising, because it was a search meant to attract searchers using iPhones, iPads and other touchscreen tablets. Yahoo, as part of their efforts to focus on specific web properties, has decided to close the search engine AltaVista.
Searchers were given a prompt search results page, and asked to go to the part of the page that was most relevant to them for that search. When asked why the searchers clicked where they did within the carousel, the Chicago restaurants respondents...
One of the lesser-known tools used by searchers on Google has been the tilde sign (~) operator. It has also been removed from Google's Help Center article and that searchers using the tilde sign no longer see synonyms in their search.
They also states that the sitelinks offer additional detail that searchers often find more useful and relevant. Google AdWords is introducing another new feature to encourage advertisers to convert their campaigns to enhanced campaigns.
It also isn't surprising that Google wants to put that emphasis on the sharing aspect as well, particularly with Google+ and how it interacts with searchers who are logged into their Google account. For years webmasters have been following one of...
This will also mean it is that much more important for a local business to ensure that the thumbnail used for their local business listing is one that not only represents their business, but is eye-catching enough to draw searchers to their listing.
The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their online listings across more than 40 online platforms designed to reach 150 million local searchers...
As search marketers our job is to ensure sites are visible and understood by search engines whilst providing valuable and relevant results to searchers. These rich snippets, such as reviews and pricing information for products or show times for...
Select a domain name that exactly matches what searchers want, but don’t select an exact match domain name even if that’s what searchers want and that’s what you do. As the Penguin 2.0 dust settles the SEO pundits are racing to interpret what...
This information lets you know how many searchers seeing your site are taking action and clicking on your search result. Google provides a number of tools for your SEO arsenal. The most obvious is Google Analytics, which offers an in-depth...
To the contrary, you only want clicks from searchers likely to resonate with your value proposition. And those are the only searchers you want to attract with your ad. If you bid on "donate your car Sacramento" or "DUI Attorney Houston", you'll...
Reach: The number of searchers exposed to the ad Interactions: What searchers did with the ad, including things like clicks or conversions. Impressions: How many searchers actually saw your ad. If, however, your "interaction" goal is to drive...
Yahoo Local is important to get involved with in order to increase your online visibility to local searchers. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a...
The question is, though, are these searchers seeing what you want them to see? We've all done it before – we see a commercial for a brand we haven't heard of before and immediately go to Google to find the company website.
This means that now searchers can easily find news articles on topics even when those articles might be several years old. Bing has been busy in recent days. The search engine has announced that the Bing Sitemap Plugin is out of beta.
This also reassures searchers of the likelihood they will find product matching their query. Much has been written about the value of title tags, the most important of all SEO attributes. What’s often highlighted are the dos and don’ts in terms of...
Every assumption you make about your searchers (no matter how accurate) will only reflect one of many possible motivations. When Google announced Enhanced Campaigns they said that mobile device bids would now be controlled by a multiplier on the...
So which retailer did the best job this year of writing solid PPC ad copy and customizing their sitelink extensions to present offers that are seasonal and relevant to searchers? Every Mother's Day, the pressure is on for online flower stores to...
We also saw data from Telmetrics and xAd that showed 46 percent of searchers now use mobile exclusively to research. Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping...
Because mobile searchers have different intents than desktop computer searchers, this will enable you to use the same campaigns but value their CPC differently based on your own conversion tracking. Google AdWords announced that they have begun the...
