Transportation was searched more often than specific destinations, with 33.6 percent of searchers seeking out car rentals, airlines, and trains. AdGooroo’s senior vice-president of research and analytics, Gregg Hamilton, writes, “Las Vegas...
Accounting for Searchers’ Filter Bubbles But the recent and most drastic introduction of social results in the SERPs (and the prominence they are given on the search page) means searchers may be moving deeper into a self-contained search filter...
Insode the Friends Who Might Know area, when you conduct a search, the Bing Sidebar will show searchers a list of friends who might be able to help answer your question or solve your problem. Rather than forcing social results into the main organic...
One famous example of search ambiguity is Apple – are searchers looking for the corporation that sells computers, iPhones, iPods, and iPads, or are they searching for the fruit? How do you ensure a brand with a somewhat peculiar name has prominence...
Now content from certain pages of one website might be relevant to one country, while other pages on the same site would be relevant to searchers in a different country. Previously, Google detected only when a website, subdomain, or directory might...
After all, engines need good content just as badly (to be relevant to their searchers) just as you need their "free" traffic. It’s going to be OK. Google promises! But what does that mean to the small- to medium-sized business owner?
Citing a recent comScore Core Search custom report, Microsoft revealed in their rebranding announcement that unique searchers on Bing and Yahoo Search are likely to spend 26 percent more than the average searcher and 9 percent more than those...
Considering that not everyone who searches for your brand or on a keyword related to your app knows you have a mobile app, this is a great way to let those searchers know. If you don’t, you run the risk of showing an irrelevant ad to searchers and...
If searchers are given more buying trust in their results, then advertisers are going to get a better return on investment. Google authorship is big on the agenda for a lot of SEOs at the moment, and rightly so considering how heavily Google is...
Name, Address, Phone Number Critical to Local Searchers Most local searchers are looking for quick referential info – an address or a phone number to contact, especially on mobile devices. Searchers are increasingly looking for more descriptive...
Landing Page Experience is a reflection of whether or not searchers are really finding what they are looking for on your pages. Google has just activated a feature in AdWords which should save pay-per-click (PPC) advertisers' time diagnosing issues...
You can also see how many searchers converted after clicking on the “Get Directions” link for Location Extensions. This means there is still no meaningful way to test which Sitelink messages are resonating with searchers in terms of click-through...
So what “fatal mistakes” are your ads making when it comes to persuading searchers? Sam Cooke once sang that the best things in life are free – like flowers in spring, robins that sing, and CRM software.
Note that the car number is 10^100 (known as a googol in mathematics – the number 1 followed by 100 zeroes) and the car slogan is “I’m steering lucky”, a play on Google’s long-time “I’m feeling lucky” search option that brings searchers to the No...
Mobile searchers are looking for “instant gratification” (call, buy, or download now) and want to see 1-click actions. In the 18-34 year old age group, 80 percent of those that bought a phone in the past 3 months bought a smartphone (Nielsen 2012...
In February 2012, U.S.searchers conducted 371 million news related searches on search engines, as defined by comScore’s intent categorization methodology, which accounted for 2.3 percent of all search engines searches performed during the month.
For searchers seeking information, this is indeed a logical result. Some argue that Wikipedia is an excellent source of information, others that their SEO and sheer size make it a logical first stop for many searchers.
When looking to build out a site for a specific geographic region it is advisable to seek out a domain name that references the area in a distinguishable manner to not only the search engine bots but to the searchers as well.
It also increases searchers’ perception of the relevance and trustworthiness of the organic listings and ads by association. Google now sprinkles Google+ results into general search results, in an initiative they’ve dubbed “Google Plus Your World.
Wikipedia’s high search visibility has helped make the website the first stop for many searchers looking for information on a topic or brand. While Google is often criticized for having a Wikipedia bias, it isn’t the only search engine that has one.
