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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    More than 70 percent of mobile searchers use click-to-call when getting to your website. Are you using call-tracking software? Do you get calls from your website that you can’t track? If a large percentage of your website sales happen over the...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results, and news. In its latest research, Searchmetrics studied the universal...

  3. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    Google plans to flag links that it censors due to Europe's recent "right to be forgotten" ruling. Google plans to place an alert at the bottom of each page where it has removed links, after the European Court of Justice (ECJ) ruled last month that...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    The key takeaway for search marketers is that single phrases are rarely typed into a search engine in isolation; it's far more common for searchers to enter multiple phrases in rapid succession, building on each preceding one, until they find what...