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  1. How To Use HTML Meta Tags

    Just make sure this is on your page if you're delivering HTML using English characters.meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> Here's a code example of meta tags: head> title>Not a Meta Tag, but required anyway

  2. SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

    The page title and meta description (normally presented in search results as titles and snippet text, respectively) are quite valuable and can strongly influence a listing's click-through rate (CTR). There are other ways to accomplish the same...

  3. Search Engine Optimization in a Down Economy

    Back in the day, you might have done OK by stuffing your site with meta keywords. One would think that marketers would, as we've long thought, come around to moving their marketing budgets into media that can deliver that type of accountability.

  4. Users and Search Engines Want the Same Things

    Search engines use page titles and meta descriptions as "indicators" of a specific Web page's content and relevance to a certain subject. Body content, meta content, and graphical content tells search engines and users about your service or product.

  5. 25 Design Best Practices for Your Small Business Web Site

    Write unique page titles and meta descriptions for each page. Your phone number should be prominent and located at top of page in large type. Search engines don't care how the words are delivered -- paragraphs or bullet points are fine -- just as...

  6. Trademark Law - What Search Marketers Should Know, Part 1

    In the late 1990s, competitors were buying each other's trademarks as keywords, and hiding those keywords in meta tags. A trademark is a type of intellectual property. All of the major search engines – Google, Yahoo, MSN Live Search, and Ask...

  7. Search and the Law: Attorney Deborah Wilcox

    In other ways, the law has developed in regards to keyword purchases and meta tags, although the law is still in flux, at least there are cases where the issue has been brought to light. Playing devil's advocate, we don't know what people are...

  8. Search and the Law: Attorney Clarke Douglas Walton

    The big issue in the late '90s with search was meta tags – whether using another's trademark in your meta tags constituted trademark infringement. That's less because of certainty in the law (which is still all over the map on the issue), and more...