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  1. PPC Content Advertising: The Latest Tips and Best Practices

    The 33rd and final installment of my Search Engine Watch "Content Advertising" column was published in June 2008. Before we get started, I suggest you read the first installment of that column. Here's what the advertiser is instructing Google to do...

  2. Assessing the Success of Our Promotion

    One promotion was to vote on the best idea for the potential future of this column. I also asked an open-ended question: "Tell me how you would like to see this column evolve. I think you'll find the results interesting and potentially exciting for...

  3. Be My Valentine: Please Link to Me?

    I realize this column's title is a bit dated on February 20, but it's most appropriate to describe the process of getting someone to link to your site. One very important thing to remember: not all sites will have the type of content that everyone...

  4. Keyword Discovery 101, Part 2

    Now that you have scores for each keyword, set up one more column, titled "Overall Score. Average the scores for each keyword and then sort the keywords based on the overall score column. If you like a tool that puts it all together, check out SEO...

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