Get a column? Imagine how much crawling of Facebook that Google would have to do to get the Facebook data in any reasonable type of timeframe. They can simply scrape the data whenever they load the article page for some period of time after the...
Admin Word Count Column These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state and ZIP code directory type pages (think hotel and travel sites); and event location listings...
Editor's note: This column originally was published on September 16, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Bearing in mind that this column is about people who don’t have the time or...
First, Add Quality Score Column Also, be sure to conduct ads tests to glean “creative takeaways” and stash a reference sheet that indicate which type of headlines, descriptions, CTAs, and display URLs work best for the company.
Fluid Grid: A fluid grid system uses percentages to define column or div widths instead of pixels. For example, a media query with a max-width of 450px would be intended for mobile only browsers.link href="css/phone.css" rel="stylesheet" type="text...
Type in any query - one column is a result from Google, one from Bing, and one from Blekko. Blekko have announced a major upgrade which increases their automatic slashtags ("auto-slashing") to cover 500 content categories and rolling out their new UI.
Instead of following your instinct to yell at the person who made the request, today's column will outline a practical approach to doing the best job possible in one day. This type of data can be invaluable.
I can't say whether this type of measurement was used in Panda and that it not really the point of this column. So if you're a search quality engineer at Google or Bing, and you can devise an algorithm to detect this type of scenario would you use it?
My last column looked at some simple analytics reports and methods that can help you to improve your site's search traffic. Long tail traffic: Even more important, the more content on your site, the more long tail traffic you will pull in, and long...
The 33rd and final installment of my Search Engine Watch "Content Advertising" column was published in June 2008. Before we get started, I suggest you read the first installment of that column. Here's what the advertiser is instructing Google to do...
One promotion was to vote on the best idea for the potential future of this column. I also asked an open-ended question: "Tell me how you would like to see this column evolve. I think you'll find the results interesting and potentially exciting for...
I realize this column's title is a bit dated on February 20, but it's most appropriate to describe the process of getting someone to link to your site. One very important thing to remember: not all sites will have the type of content that everyone...
Now that you have scores for each keyword, set up one more column, titled "Overall Score. Average the scores for each keyword and then sort the keywords based on the overall score column. If you like a tool that puts it all together, check out SEO...
SEW Experts: 2008 Wish List: Search Engine Hangover CuresThe new year is always a time for looking forward, and while last week's column focused on the old, we kick off the year with a wish list for 2008.
For the purposes of this column, vertical search is more broadly defined by a wide range of search categories. This is, of course, a type of vertical search, where the vertical dimension is the format of the content being searched.
A reader sent an email with a great question about the Widget Case Study that I published in my By The Numbers column. How do you earn that type of trust? In spite of all the tweaks and changes to search algorithms you hear about, this is likely to...
To support this column, Engel put together an analysis of an experience that Range had with a major consumer electronics vendor. This type of cyclical approach provides the highest total ROI. If your customers go into a major buying cycle during...
Grant Crowell is the CEO and creative director for Grantastic Designs, and a contributor to Search Engine Watch's Vertical Search column, focusing on video search topics. She teaches continuing legal education courses to lawyers, and writes a...
In my last column, I defined link building as, "the integration of useful elements into a whole Web site to allow for the accretion of links through natural means," explaining that integration and accretion are the two key aspects of a true link...
Welcome to the local search column. Often times, local merchants can test the waters to determine whether or not the local search space provides them with the type of leads that convert to high-value sales/customers.
