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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    The basic outline of this type of content marketing process with an eye toward attracting links goes something like this: However, most often you will find that the majority of content that is being produced is really focused on marketing products...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.

  4. Nuances of Spanish Language Search Marketing

    This type of tag is used to accurately determine the language and the country targeting of websites. It is important when implementing search marketing in Latin America to be observant and respectful of these differences, which is just another way...

  5. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    This type of request is definitely becoming more common, especially because of all the headaches it can take to have a successful reconsideration request, especially when you're in the dark about what exactly has been done to it in the past.