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  1. .EDU Link School: Tips & Tactics for Snagging Authoritative Links From Higher Ed

    TYPE=ugs youth and help them get some real world experience by starting an internship program at your company. For example, I ran this post a few years ago "The Best Search Marketing Research Papers. Find out where they went to school, what year...

  2. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    There are a wealth of social media measurement tools that enable marketers to find the people who are talking most about their brand, see what type of content they’re sharing and with whom, and how they are sharing it (email, Twitter, Facebook...

  3. Conflicting PPC Trends: What They Mean & How to Fix Them

    Match type tightening: As we migrate critical keywords from loose match types (broad match) toward more focused exact match, you may find that competition is fiercer. There are countless iterations of this type of performance deviation.

  4. Online Newsrooms Grow Up, Go Social, Get Optimized

    Search results combined with an image have an increased performance and images are the most shared type of messaging on social media. The 2013 newsroom report “How the World’s Top 100 Brands Are Using Online Newsrooms to Tell Their Stories” cites...

  5. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Walling is an interesting type of web entreprenuer. Anyone can write about anything, and all of it can rank on search engines. So far, whilst there has been no major functionality change to HitTail, under the new leadership, the software platform...