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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Others saw this too, and several of us thought it could be the start of a Penguin update (or some type of major update). Or maybe there was some type of secondary update, separate from Panda. They can promote and highlight the content on their site...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Even though there was an almost unanimous consensus on the cross-screen influence of paid search, the report stated that "many marketers still seem to disregard the unique qualities of each device type when it comes to campaign execution.

  3. Nuances of Spanish Language Search Marketing

    This type of tag is used to accurately determine the language and the country targeting of websites. It is important when implementing search marketing in Latin America to be observant and respectful of these differences, which is just another way...

  4. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    This type of request is definitely becoming more common, especially because of all the headaches it can take to have a successful reconsideration request, especially when you're in the dark about what exactly has been done to it in the past.

  5. 4 Critical Elements of a Successful Content Marketing Team

    More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely critical. Writing or producing content: Producing the actual content is a major driver of any content marketing effort, and is crucial...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    This type of ad can be placed as a banner in apps, such as in gaming apps. Moscow accounts for 40 percent of all mobile Internet usage in Russia, according to Anna Oshkalo of Russian Search Tips. Mobile advertising has reached a major turning point...

  7. Using the DMAIC Process for SEO Projects

    When used effectively, DMAIC can improve any type of process for any organization in any industry just by looking at the efficiency and effectiveness. Conducting SEO projects involves working in a constantly changing environment, an environment...