While this column focuses on the impact of "not provided" keyword data, almost all of these recommendations cover broader SEO performance measurement as well. This type of analysis creates a direct connection between SEO initiatives and lead...
Its impact on mobile and local search was the focal point – following my last column, and leading up to SES New York where it will surely come up. Building on comments from last month's column, Busby told me during an on-stage interview that...
Get a column? Imagine how much crawling of Facebook that Google would have to do to get the Facebook data in any reasonable type of timeframe. They can simply scrape the data whenever they load the article page for some period of time after the...
Unfortunately, it is hard not to generalize in a column like this. Type of content assets frequently found in search engine results for targeted keywords. Frequency of asset development (per asset type and overall, and in relation to what keyword...
Admin Word Count Column These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state and ZIP code directory type pages (think hotel and travel sites); and event location listings...
Thanks to my colleague Stacy Thompson for the writing theme behind this column. At the least, this will help B2B SEOs make educated assumptions on the type of visitor coming through “not provided” search engine referrals in the future.
This trend shouldn't surprise anyone, especially for those of you who are reading this column on your mobile device right now! A new, second dynamic ad type is called Dynamic Search Ads and this matches up relevant searches with ads generated...
Editor's note: This column originally was published on February 23, 2012, and was the most popular column of the year on Search Engine Watch in 2012. Don't use hyphens, underscores, commas or any other type of character – just pipes.
Editor's note: This column originally was published on September 16, 2012, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2012. Bearing in mind that this column is about people who don’t have the time or...
Export monthly search data results from the GKT and export it into a new column with your other data points (keywords, rankings and URL found). For match type settings, I like exact match for this particular exercise because it gives me the most...
First, Add Quality Score Column Also, be sure to conduct ads tests to glean “creative takeaways” and stash a reference sheet that indicate which type of headlines, descriptions, CTAs, and display URLs work best for the company.
Contrary to popular belief, you are better off turning the entire quality score column off and ignoring it entirely,” according to McDonald. The keywords in each screenshot are identical; same word, same match type.
Continuing on with the methodology of identifying duplicate content, by scanning the Page Titles column and looking for duplicates that are highlighted in pink, we find what looks to be duplicate Customer Service pages in the image shown above...
First, the right-column is almost entirely composed of content derived from semantic inference: it displays a list of people who have contributed to the movie as well as information about the movie pulled from Wikipedia.
Definitely read Lisa Buyer’s Search Engine Watch column on creating a content calendar, and also check out TopRank Marketing blog for more expert content marketing tips. And the best way to create the most relevant content is to create a topic and...
Fluid Grid: A fluid grid system uses percentages to define column or div widths instead of pixels. For example, a media query with a max-width of 450px would be intended for mobile only browsers.link href="css/phone.css" rel="stylesheet" type="text...
Immediately here the number of blogs from our domain (the black column) created cause for concern. Like any problem finding out where the issue may lie requires a segmented approach and we analyze 12 different metrics of the profile including such...
Buckingham Palace, Big Ben, and Nelson's Column in London, England Type in a search such as [shark], and then a few pictures of sharks will drop down into the water and send the search box to the bottom, leaving the Google logo floating by itself.
This column evaluates some of the factors involved in lead scoring, and proposes how B2B search marketers can help contribute to and ultimately step to the forefront of the lead scoring process. Via the case study, lead scoring is the process of...
Editor's note: This column originally was published on October 22, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. The real fun in Wolfram Alpha is just how much you can ask it, and in...
