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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    When it comes to type of mobile solution, Google has indicated it supports all three of the aforementioned types. Data from BrightEdge's Data Cube shows that for a given keyword, on average, a website's rank for smartphone users varies only...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    Searchmetrics looked at the overall percentage that each type of universal search result garnered in the SERPs ("market share"), as well as the composition of each type of individual integration. Since its inception in 2007, universal search...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Create a "Cyber Monday"-type kickoff event for back-to-school shopping. School may have just got out for some, but that doesn't mean search marketers can take a break. With much of the U.S.going back to school in late August or early September...

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Or maybe there was some type of secondary update, separate from Panda. Others saw this too, and several of us thought it could be the start of a Penguin update (or some type of major update). They can promote and highlight the content on their site...

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    When it came to the type of information mobile users seek in the categories studied, the research showed the majority used mobile to browse and research. With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a...

  6. Easy Landing Page Testing Using DoubleClick Search

    What type of messaging motivates users to act? For those of you using DoubleClick Search to manage your campaigns – you're in luck. When you're ready to launch the test, open DoubleClick Search and navigate to the Keywords tab, where you can filter...