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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Think of brands like Nordstrom and Macy's that both target the same type of customer. However, if you have the exact same content on your site, too, you run a risk of being labelled as a content copycat and getting punished by search engines for no...

  2. Bing Predicts Weighs in on Scottish Independence Vote

    According to the post, to see the Bing Predicts results, users simply type "Scotland Referendum" into Bing.co.uk. In a blog post, Bing says it is beta testing its Bing Predicts model, a service that uses search, social and other data to forecast...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Consult with an SEO professional and determine what a realistic timeframe and budget would be for your type of business. It's important to distinguish the bounce rate for organic visitors from other visitor types (i.e.direct visits, referral visits...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    It's also significant that Yelp won this lawsuit, according to Minc, because it is now case law and can be used to defend other sites from this type of accusation in the future. Yelp is consulted almost exclusively in relation to a pending purchase...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    This will give you a clearer picture of the type of content you should be creating (or are capable of producing) as well as increase the likelihood that your ideas will be appreciated and approved by those teams.

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    These reports are available for any type of campaign - including text, Shopping, AdWords, or Bing, DoubleClick says. Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will...

  7. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    However, globally, there are stark contrasts in the type of ad formats driving revenue. In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads. Mobile search ads dominated in North America and Europe, but not in the...

  8. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Look at traffic changes by browser type Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks...