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  1. Google CEO Affirms Stance on Independent Yahoo

    That and a Microhoo would mean a stronger second place competitor in the search ad marketplace. In the wake of Carl Icahn's declaration that Microsoft would buy a Yahoo run be a different board (and Microsoft's affirmation of the claim), Google CEO...

  2. Yahoo on MicroHoo: Stick a Fork In It - We're Done

    MicroHoo is dead. s search business alone that Microsoft had proposed, Yahoo! RIP Microsoft-Yahoo. Today Yahoo made the official announcement that they've concluded discussions with Microsoft. YHOO) today announced that discussions with Microsoft...

  3. Google-Yahoo Search Partnership Today?

    There's no question a Google-Yahoo partnership would throw a wrench into Microsoft's merger plans to create MicroHoo. We're skeptical there's a billion dollars in cost savings through a Google-Yahoo search partnership.

  4. Yahoo Rejects Microsoft: Worst Decision Ever?

    Frank, what's the deal with your Microhoo obsession? Will the Yahoo decision to refuse Microsoft's offer go down as one of the biggest missed opportunities of the Internet industry? With shareholders up in arms, Sunnyvale-based Yahoo has been...

  5. Microhoo No More: What the Analysts are Saying

    Now that Microsoft finally withdrew their bid for Yahoo, it's a free-for-all for anyone claiming to be an analyst. Until then, Wall Street is punishing Yahoo for its rejection of Microsoft's offer, though not quite as severely as Mr.

  6. Microsoft-Yahoo Mashup Scrapped: Hidden Winners and Losers

    While it ranks #1 in Google Product Search for MicroHoo, that wasn't as popular at term as "Microsoft Yahoo," according to Google Trends. His comments to AP on what the possibility of a Microsoft-Yahoo conglomerate means for the online marketplace...

  7. Microsoft Withdraws Yahoo Offer; Yahoo Responds

    Microhoo bid raised aloft; Google-Yahoo Kool-Aid quaffed. Yahoo drank the Google paid search Kool-Aid to fight off Microsoft, leading the Redmond giant to retract its higher bid to acquire the Sunnyvale search engine.

  8. Highlights from the SEW Blog: April 7-11, 2008

    Google CEO to MicroHoo: We'll Bank on FrankGoogle CEO Eric Schmidt has reportedly named legendary Bubble 1.0 i-banker Frank Quattrone as an adviser to help reverse engineer the Yahoo-AOL and MSN- MySpace entanglements.

  9. Yahoo to Test Google Ads – Take That, Mr. Ballmer!

    Stay tuned to the ongoing saga of Microhoo. This can be seen as Yahoo thumbing its nose at Microsoft CEO Steve Ballmer, who basically implied in his ultimatum letter last weekend that Yahoo had no other options than to take Microsoft's offer.

  10. Search Headlines & Links: April 4, 2008

    Microhoo's Second Date Doesn't Go Very WellExecutives from Microsoft and Yahoo reportedly met this week, but both sides came to the much anticipated second date with stubborn stances. Want a snapshot of the day's search marketing news?