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  1. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Is the Microsoft-Yahoo Search Alliance on life support? Yahoo is also looking at possibly getting out of search altogether, AllThingsD reports. Microsoft, Google in active discussions” with Google about Google taking over Yahoo’s search business.

  2. Biggest Search Events of 2011 & Predictions for 2012

    Microsoft-Yahoo Search Alliance The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Ostensibly, the alliance was part of an aim to deliver faster, more...

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly making its way to Asia. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a...

  4. State of Search: Strong SEM Industry Growth Projected in 2011

    PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Those are just a few of the takeaways from SEMPO's State Of Search...

  5. SES Toronto 2011: This is NOT Your Father's Oldsmobile

    What Every Paid Search Advertiser Needs to Know About the Bing/Yahoo Alliance Content Marketing Optimization Smart Mobile Marketing Local 2.0: the Evolution of Search Next Gen YouTube Marketing This year, Tracy Smith, VP, Performance Marketing & Go...

  6. 10 Reasons Why You Can't Miss #SESNY

    Well, if you're not quite sure, make a point of checking out the What Every Paid Search Advertiser Needs to Know about the Bing/Yahoo Search Alliance session. And this year at SES New York you can add to it the phrase "big-brain" as Duncan Watts...