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  1. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. She felt that Yahoo and Bing shared the same search market share, rather than cutting into...

  2. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    However, Mayer also noted that Yahoo's search share is challenged and that the search alliance with Microsoft has "fallen below expectations. That has improved Yahoo's revenues and profits but, more importantly, it suggests the company is targeting...

  3. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Naver commands more than 70 percent market share in South Korea, making it the fifth most used search engine in the world, following Google, Yahoo, Baidu, and Bing. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for...

  4. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    Now, with nearly a third of the search query market, U.S.advertisers have new reasons to consider investing in Yahoo and Bing. Here are three findings from Marin Software's research that every search marketer should know about the combined Search...