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  1. PPC Management Operations: The Ultimate Guide

    But if you're managing PPC on behalf of a company, a monthly check-in is a must, and can go a long way when you learn about something the client or team is working on that you can assist with. When you're advertising on the Google search network...

  2. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    It’s worth checking out as a tool to assist in paid search optimization. If you not yet familiar with the Bing Ads Intelligence tool, it uses Yahoo Bing Network data to help marketers build out lists of suggested keywords and form keyword strategy.

  3. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Here are five tools that will assist you. Bloomberg News Hops Aboard Yahoo Finance - Business Insider Yahoo Finance, the most-viewed financial news sites, adds Bloomberg.com content to its portfolio. What Yahoo's New Hires Are Responsible For...

  4. Creating an Effective Keyword Portfolio Means Understanding the Search Landscape

    Hopefully, this example should assist in explaining why Wikipedia ranks in the top five for every broad keyword under the sun. Simply go to Yahoo Site Explorer and perform a quick examination of the links to discover when the drop off to lower...

  5. Yahoo Dropping Paid Inclusion Program at End of Year

    is providing those advertisers affected by the decision a sufficient lead time to assist in the transition. Yahoo! The program has allowed websites to be submitted to Yahoo! The submissions led to inclusion in the organic listings as the program is...

  6. Welcome to Your Google-Branded Life

    You explore Google Earth to assist with his geography and help him with SketchUp to complete a social studies project due the next day. Yahoo! The Google Search Appliance is fueling enterprise-wide search for your entire company.