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  1. Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine

    Instead, Yahoo will become the default U.S.search option in the browser for the next five years, under a new strategic partnership announced yesterday. Yahoo will replace Google to become the new default search option in Firefox for the next five...

  2. Bing Adds Auction Insights to Web Interface

    Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network, is now available in the Bing Ads Web interface. Introduced in August, Auction Insights is designed to give...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We brought IndexTools to North America, which eventually was sold to Yahoo in 2008. After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue.

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Syndicating your own content to well-read blogs and publishers like Yahoo is a great way of building links back to your site. When a user clicks on any of these sites, she is taken to the same linked site in spite of using different search keywords...

  5. Marin Software Adds Support for Russia's Largest Search Engine

    This is another win for global advertising support for the platform, as Yandex joins the list of already supported engines like Google, Bing, Yahoo Japan, and Baidu. Advertising platform Marin Software announced support for Yandex - Russia's...

  6. Last-Minute SEO - Here Come the Holidays!

    Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a small, but growing percentage beginning to use Duck, Duck, Go.