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  1. Dealing With Onsite Duplicate Content Issues

    Replacing duplicate content with unique and informative content, which is of some value for the users and search engines as well, will give a much needed boost to your website. Duplicity can be both onsite and offsite: Onsite duplicity is when the...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. Now, what if Google could search within apps, and downloading an app was as fast as loading a Web page?

  3. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    Additionally, the test reveals that Google usually doesn't take all the information from a publisher's website when it provides step-by-step instructions, as only 59 out of 276 examples of step-by-step instructions in the test provide complete...

  4. Google Adjusts Standards for Newsworthy Material

    Based on Google News guidelines, there is a very rigid set of standards in place that a website must meet in order to be a part of Google News. But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards.

  5. Drive Your Clicks In-Store With Local Inventory Ads

    Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of the website. Google Places – your Google places account will need to be managed via bulk upload.

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    But getting these two fixed will go a long way toward bringing the right people to your website. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords?

  7. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  8. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    To better understand possible user engagement problems (even after recovery), I recommend having neutral third parties go through your website and provide objective feedback. I recommend having a test group go through your website with a list of...