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  1. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: In order to understand the behavior of website users...

  2. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Local Search Optimization What search engines does [VENDOR NAME] provide optimization for? Describe [VENDOR NAME]'s philosophy as it relates to local search optimization. Describe [VENDOR NAME]'s philosophy as it relates to organic local search...

  4. A Recipe for a Tasty Semantic Search & SEO Salad

    It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO) and semantic search play together. Possibilities range from simply achieving high search engine ranking for specific search terms to anything...

  5. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    Managing search performance for your website is increasingly about delivering valuable content to searchers on specific pages rather than focusing at a domain or keyword level or trying to manipulate search engine algorithms using SEO tricks...

  6. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    Apparently, in order to rank for [search engine optimization companies], I should: On occasion, I'll search [search engine optimization companies] on Google to see just who is showing up. We (the "good guy" SEO companies) keep saying that you "can...

  7. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  8. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. This is too much ground to cover in detail in this...