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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    For all of its ideas and accomplishments, Yelp is still a niche website. You use Yelp Trends like any other search engine, except you can compare multiple search terms in the context of one city. When Google unveiled its Trends search engine, SEOs...

  2. Google Analytics Helps You Filter Spider and Bot Traffic

    But, by selecting to filter them out, you'll see a significant difference in your traffic patterns that just might help you better understand your website visitors. Toward the bottom of the options, just before Site Search Settings, you'll find a...

  3. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Using a patent pending algorithm, Majestic have "categorized the whole web- not just by website, but every page and sub-domain as well". So by moving from a single topic 'News / Newspapers' to search for topics that include the word 'News', we...

  4. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. It can help you find new keywords to target via paid search, find new...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. An inherent shift is happening and marketers should begin...

  6. Hidden From Google: New Website Reveals 'Forgotten' Search Results

    In the wake of recent European rulings on the "right to be forgotten", a new website has popped up. According to The Telegraph, the website doesn't list the links Google has removed from Telegraph articles "including images relating to Max Mosely's...

  7. Remarketing Across Ad Exchanges With DoubleClick Search

    Similarly, those who've taken one action on your website are more likely to take more actions. This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. The more the merrier when it comes to how many search...