Their AdWords ad copy also included misspellings as well and led to their specially branded website. Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that...
It may be much more complex with detailed analysis of the quality of links your website currently is generating compared to your competitors or an even deeper dive into anchor text distribution. When you're in this phase you need to understand...
Stats from the study show 57 percent of smartphone users go directly to a brand’s app or website. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusivelywhen performing research...
I would try to think instead about what I can do to market my website to make it more well known within my community, or more broadly, without only thinking about search engines. Rather than thinking of your job as building links for search engines...
Every university has an alumni association with its own dedicated website, and nearly all publish an alumni news section with notes about the accomplishments and milestones of former students. Now even the participants aren’t employees of your...
But you may see as many as 12 or 14 if you don't find what you want after navigating to a website from Bing's results and hitting the back button. So now you might only see eight search results on Bing for some queries, rather than the typical 10.
Looking at your entire index through the lens of a website indexation audit will allow you to gain an understanding of what Google sees and indexes. Perhaps you'll find that you need to redirect a lot of pages or use robots.txt to exclude content...
It got thousands of shares on Facebook and Twitter, and worked incredibly well to drive people to the Mint website. They did a brilliant job with their Super Bowl ad that not only effectively showcased their different search features, but had an...
Facebook replaces ‘brand resource center’ with new website and assets – Inside FacebookThe new Facebookbrand.com https://www.facebookbrand.com/ provides dos and don’ts and FAQ for anyone who intends to use the company’s name, logos, or images in...
To the world outside of your colleagues, clients, and partners, your website is your company. A content strategy is your website's master plan. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your...
Google Instant Previews, which gave searchers a sneak peek of a website by hovering over a magnifying glass icon, has been removed due to low usage. The Share link was later added beside the search results.
Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends in website optimization. Matt Cutts, the head of webspam at Google, has recorded an...
I'd always advise someone writing an article for a search website to focus on practical tips that can be taken away and implemented. You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the...
The implication for sustainable social marketing strategy is to keep everything clean, and maintain your social presence just as cleanly as you maintain your website presence for SEO. Everything from the power to write content that is "human...
DNS In Kenya Hijacked By Bangladeshi Hacker – International Business TimesSome users visiting google.co.ke (as well as LinkedIn, Microsoft, and other sites) were redirected to a different website with a large "Hacked" stamp thanks to a DNS (domain...
If your website has received a manual penalty notice from Google, then your first step is to repair the site so it complies with Google’s quality guidelines. In this video, Google's Distinguished Engineer Matt Cutts explained that a Google employee...
Responsive Design: Your website designed to auto-size based on browser. With this option, your website will auto-size depending on what device you user has and what she does. As Craver mentioned, it's different than measuring website performance.
Developing apps require different skills than traditional website development. An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. For example, somewhere in the app description you should...
Clicking on the results apparently brought up a website that defamed the anonymous man, according to his lawsuit. He also said that the search results lead to him losing his job, and now he can't find another one.
Look at the overall mobile traffic on the website from all sources. If it's low, new mobile campaigns will likely show more of the same low engagement, so now is the time to optimize the website experience.
