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  1. Nuances of Spanish Language Search Marketing

    Knowing each market thoroughly is important for best practices when marketing to these countries. A best practice for multilingual SEO is the use of canonical URL tags. Mexico has the highest number of Web-based page views accessed from a...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Employ these simple (yet high-impact) best practices: Ninety percent of consumers now use search engines to shop locally; these queries are...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. SEO (search engine optimization) is of no value if what is...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Make your content "SEO-Friendly" and follow best-practices for SEO. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews...

  5. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    For best SEO practices, these are the areas the webmaster should be looking at, and making any necessary updates or changes in order to meet them. Make sure you follow best practices as set out by Google, and that you meet all the specific things...

  6. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    By providing structure to the chaos of the web, metadata helps people find what they want and gives your content the edge in search engines and social sharing. The benefits of getting the right metadata into your code are many and they go beyond...

  7. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Most big engine mobile apps source results from their web index – hence, applying mobile SEO best practices is essential to visibility in both web and apps. The old SEO rules still apply, but new SEO best practices are evolving as apps become more...

  8. Penguin 2.0 Forewarning: The Google Perspective on Links

    Penguin and their various attacks on unnatural links have dramatically reshaped their ability to detect and act on link building practices they consider detrimental to their algorithms. With this in mind, let's look at four link building practices...

  9. The Synergy & Benefits of Optimizing Content as You Write

    Understand and learn about SEO and best practices. Build page-level, and competitive web SEO intelligence within the CMS experience. Implementing SEO best practice into CMS has been a major problem for SEO professionals for a long time.