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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Validate with Survey Monkey or Google Consumer Surveys Now it’s time to validate your assumptions using Google Consumer Surveys or Survey Monkey Audience. Google Consumer Surveys are a good way to reach larger audiences while Survey Monkey Audience...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. A recent Google study reported that consumer electronics retailer...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Whether we like it or not, consumer-generated content can be extremely powerful. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U.S.and consumer-generated reviews on Amazon...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. The content that finds its way through the complicated maze of devices...

  5. Driving Consumer Insights With Mobile Analytics

    The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. So because of these major differences between web analytics and...

  6. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    With 100 million visitors a month and the richest data on consumer purchase behavior of anyone on the web, who can blame them? At the two extremes of the marketing funnel are traditional display advertising, which is great at building awareness but...

  7. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Tmall.com – a business to consumer online marketplace eTao – a shopping search engine Taobao Marketplace – a consumer to consumer platform similar to craigslist/ebay auctions Sellers participating in Taobao’s Consumer Protection Agreement

  8. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    ComScore’s Search Evangelist Eli Goodman said in the report that the shifts in consumer search behavior have opened up opportunities for publishers to add value to their inventory, and for marketers (retailers, e-commerce sites, large brand...

  9. BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization

    Incorporating a real-time freshness service helps them deliver the most relevant content and ensures that a consumer’s natural and paid search landing pages have the most up-to-date information. The database is always learning and updating...