Go overboard on "optimization" and your site may even get flagged as spam by Google and kicked out of the search results. It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site.
The latest Google Webmaster video features Distinguished Engineer Matt Cutts talking about what webmasters can expect to see in the next few months in terms of SEO for Google, particularly changes combating black hat web spam from many different...
Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due to 12 megabytes of spam from 21,169 comments. Search has moved beyond just finding keywords, but it still doesn’t read all these billions of...
I have often said that until social figures out "spam" (fake profiles/automation, etc.the way that search engines have figured out link spam, social signals can’t be as relevant as we might like. Social channels have a way to go to perfect their...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
How do we, as search marketing professionals, defeat the legacy of spam? We now live in different times, but the way SEO professionals operated just a few years ago has created a powerful legacy in our industry: the legacy of spam.
Google's Matt Cutts and former ex-Googlers talk spam, rankings, and SEO tips. Nearly 60K Low-Quality Apps Booted From Google Play Store In February, Points To Increased Spam-Fighting – TechCrunchSpring cleaning boots a bunch of apps, including many...
Competitor backlink profiles are often filled with spam, so it's important to evaluate each link before performing outreach. Google's computers determine the order of our search results using a series of formulas known as algorithms.
To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to date but there will be a "next generation" coming that will have a major impact on SERPs. They have even been involved in specific and high profile web spam...
Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking. In the face of continuing Google updates and a desire to stay “clean,” most marketers flirt with the idea of giving up on SEO...
This will probably lead to some original and creative campaigns, but also to commercial spam on user-created topics, such as the Twitter trending topics based on jokes, that brands often use in a clumsy way to try and look cool," Gaudette said.
Another easy way to generate links to your blog posts in a way that isn't spam is via systems like Zemanta and other content distribution systems. When blogs first hit the web in a real way they were a central mechanism for informing and...
The Penguin algorithm, initially released last April, was designed to reduce web spam and also hit website that had link profiles that appeared unnatural. Panda is Google’s algorithm aimed at surfacing high-quality sites higher in search results.
Primarily it’s up to the search engines, the social networks, and the site owners to prevent it as much as they can, but flagging spam where you can will at least give them a hand in identifying this web junk.
It should come as no surprise that this seismic shift in content attitude among marketers is in lock step with Google’s aggressive crusade (verging on Draconian) to purge the SERPs of low value rank spam, and bubble up content of value.
While Google will never be accused of offering concrete examples of what exactly a high-quality website or page is, Google’s Live Spam section will definitely give you a feel for what not to do when creating your web pages and websites if you want...
Spam it and your brand will get burnt. There is an extremely complicated web of providers of local data with many supplying data to others. While you need physical location to play in Google+ Local and the map pack you don't need a physical address...
However, just because it's considered to be a professional networking site doesn't mean that it's not full of spam. Like other networks, Pinterest is plagued by spam and fake accounts, but after the links from pins were nofollowed things calmed...
With search engines constantly evolving and fighting obvious spam techniques, bloggers have been subject to a flood of guest post requests by link builders looking for white hat link building techniques.
You have one chance to make a good first impression on the spam team – don’t blow it. Nothing bugs the spam team more than a reconsideration request that simply says, “My site now adheres to the guidelines.
