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  1. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    For example the Penguin algorithm, which is targeted towards web spam, or the Panda algorithm, which is targeted towards quality content on the web. Really, the web spam team writes all sorts of code but that goes into the holistic ranking we do...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of search engine results in an attempt to create a level playing field by preventing SEO spam and rewarding quality websites.

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. What he's referring to is awkward guest blogging that essentially mimics the article...

  4. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    If they tell you they know me and they have a secret in with the web spam team, you should scream and run away immediately. He also said Google is doing a really good job separating people who spam from people who don't spam comes to ranking, and...

  5. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    Then there is the entire issue of spam. Unfortunately, it's not as simple as taking their old search algorithm, start crawling the web again, and expect they can compete against Google. After all, Mayer's background from her early days at Google...

  6. Matt Cutts: Using Article Directories for Links? Just No

    Cutts also hinted that their search algorithm is filtering, or perhaps even penalizing, mass article directory spam. And in fact we've seen more and more instances where you end up with really kind of spammy content getting sprayed and syndicated...

  7. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    But I've also tried to be clear that I believe Google has the right to defend our search results from low-quality or spam results in our opinion. So any webmaster can choose to ignore Google's guidelines, but they will have to face the consequences...