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  1. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    Google Users Dislike Personalized Search Results [Survey] Search Engine Users Dislike Personalized Search But Like the Results As social results begin to proliferate in the SERPs, we continue to see more results based on our previous predilections...

  2. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    Google wanted to determine whether Safari users were signed in to Google because signed in users may have opted for personalized search, which requires tracking to ascertain their interests. Google doesn’t get off the hook for using an invisible...

  3. How Google Search Plus Your World is Changing SEO

    Presumably if you find that your personalized search results in Google Search Plus Your World lack relevancy, you be well advised to start finding some new friends. It’s not only easier to find people, personalities and pages in Google Plus...

  4. Critical Thinking for the Discerning SEO [eBook Review]

    With personalized search, mobile and other location aware searching, as well as social sharing, reviews, etc.the ability for a search engine to develop a better, holistic picture about the content of a site overall (vs.just a given single page...

  5. New Google Browser Extension Helps You Find Related Web Content

    While it's not likely that this will make a substantial impact on Google's algorithms overall, it may become another minor metric, especially for personalized Google results. Google has added a new free tool that lets you find related web content...