Here's a quick recap of search and social marketing news and tips from the past week. Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
Looking at Facebook usage specifically, it's staggeringly huge (20 percent of all pageviews are on Facebook): percent of users' time spent on News Feed million photos uploaded daily billion Likes every day million pages with 10+ Likes million...
SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking advantages or disadvantages of having HTTPs websites, says Google's John Mueller. Here's a quick recap of search and social marketing news and tips from...
It’s important to stay up to date when you work in search and every SEO should be spending some time each day learning or keeping up with industry news. However, most SEO professionals live on the web, where distractions are myriad and something...
With that in mind, Google's effort to continuously improve search quality is good news for SEO professionals already using strong content strategies. As the industry buzzes about changes afoot with Author Rank, it has become impossible to ignore...
In 2013, as Google rewards quality and relevancy, there are many opportunities to rank across multiple search types, and in multiple formats to dominate the new Google SERP results across image, video, places, news and social media results.
This hasn't been good news for all the webmasters who have been including a link to their website in the footer of each and every website they've built with the same anchor text, for example "Web design by.
The bad news is that it takes time to generate a substantial amount of great content. The good news is that they could get started right away with building new content. They could write about the latest advancements in their industry, provide case...
Comments: Surprising news for a lot of folks as Google Analytics just misses out on the top three ranking. Whether you're a seasoned online marketing veteran or new to the industry, it's very important to know all of the different tools at your...
That post was huge news in our industry too. Secondly let's look at an SEO industry example to show us that traditional news isn't always what's going to be the most newsworthy for the audience. When the news broke about Google's new disavow...
If you don't immediately know whom to trust with online content, set up some Google alerts for your search query and check the News box. Quick tip: If someone is an authority author, you'll most likely see that they have a strong social presence in...
When a top ranked site doesn’t have sitelinks, Google continues to show the traditional 10 blue links, plus whatever other universal results are deemed relevant (news, images, videos, etc. Pete at SEOmoz showing less domain diversity, has created...
The details aren't online in a news article on any mainstream search industry publications, and never should be. Because Google carpet-bombed the SEO industry the past 12 months. Now for 99 percent of you this isn't even the remotest of concerns on...
The app store competition however starts out slower than the competition in regular web search. Apps with a very specific audience can seldom outrank more generic apps in the same industry. And many more options become available with predictable...
I’ve also been writing for Search Engine Watch and/or Clickz for a little over 5 years now, and have been a speaker at industry conferences for a little over 6 years. What we can focus on are those things that we can control, which is develop a...
In another example Odden shared, he uses the premise that the number of unsolicited media pickups will increase if the brand can become present in the social streams and news feeds of key journalists and bloggers that cover the industry.
Unfortunately, assumptions, strategies and tactics change so rapidly in our industry that it’s hard for most small business owners to keep up, let alone try to research all the current news and advice that floods the blogosphere.
How the Web Uses Anchor Text in Links [Study]" served as a good reminder about the significance of anchor text in links for natural search ranking. News Based on the best practices laid out by McCoy and others we gathered from industry sources, we...
Freshness Updates – Google favors fresh, relevant content in the form of press releases, blogs, case studies, news and events. The idea of building out a hierarchy of web presence optimization (WPO) comes from the belief that basic fundamentals are...
