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  1. The Rise of the User Experience Marketer

    Web development decision-making should be informed by both UX and marketing insights, but never dictated by one in a vacuum. This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the...

  2. Yahoo Beats Out Google to Become Mozilla’s Default U.S. Search Engine

    We are adopting a more local and flexible approach to increase choice and innovation on the Web, with new and expanded search partnerships by country. But given that Firefox users alone search the Web more than 100 billion times per year, the...

  3. Bing Adds Auction Insights to Web Interface

    Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network, is now available in the Bing Ads Web interface. Introduced in August, Auction Insights is designed to give...

  4. Evolution in Digital Marketing Skill Sets

    These analytical skills include statistics, Web analytics, data manipulation, and advanced Excel number-crunching. This is an exciting time for those working in the advertising and search marketing industry.

  5. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    In second place is Baidu, the Beijing-based Web services company that accounts for 96 percent of the Chinese search budget. As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to...

  6. Spooky Google Doodles for Halloween 2014

    Just as Halloween has seen some evolution over the years, so have the holiday-themed Google Doodles presented each year on the Web. Lucky for us, the official Google Doodles archive includes doodles from this year, as well as those from previous...