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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. The quarterly analysis - which covers Covario clients in...

  2. 4 Pitfalls to Avoid Heading Into the Holidays

    We’ve also experienced a huge spike in volume that was all part of a client’s strategy, but Google flagged it for fraud and the account was offline for several hours. If you are planning for really big spikes, I’d encourage you to contact your...

  3. Introducing the Local Marketing Adoption Curve

    The outcome of the run stage is increased lead volume and a lower blended cost per lead. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social...

  4. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    In addition to winning in terms of volume, Google Now also has a higher rate in terms of whether the returned results directly answer the question. But based on this knowledge base test, Google is in lead in terms of the volume of queries addressed...

  5. SEO Is No One-Trick Pony

    Finding the keywords/themes of this content is the art/science of SEO (you want to target keywords that have search volume, are relevant, AND that you stand a fair chance of ranking for; see Competitive Analysis, later).

  6. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Amazon has a huge amount of data on consumer demand," says Kaufman, adding that there isn’t any other retail website that has that volume of online consumer behavior available. Forty-nine percent of consumers in the U.K.leverage organic search as...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For retailers that are on a tight budget, establishing a day of the week or time of day that adverts receive the highest volume of conversions means that budgets can be focused around these periods. Find out more about Adthena's Competitive...

  8. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The ultimate goal of search marketing is to identify profitable keywords (that drive sales or calls) and maximize the volume you can get form these keywords. After we locate the top keywords with the highest KEI, I usually evaluate the search...