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Search Volume

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  1. Forget Big Content – Small Content Is Critical to Search Success

    List these out and order them by relevance or even throw them into a keyword volume tool like Google's own Planner and create a priority list based on traffic opportunity. Read any popular digital marketing thought leadership blog and you'd be...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    No matter what you do – raise bids or lower bids, add keywords or add negatives – you're always balancing the forces of efficiency and volume. It's so easy to think about average position, keywords, match types, bids, etc.that too often brands...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    Even if we had doubled traffic, or tried launching a new spiffy landing page, the problem would have resided and only gotten worse with more volume. An often-overlooked skill of a successful paid search account manager is resourceful, creative...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Just because you're ranking No.for a term, doesn't mean it's the right term to follow if it has no search volume. In this case, the volume was 207. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Piecing together the sheer volume of data – more than 2.7 zettabytes and growing – is overwhelming without powerful technology," he said. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning...