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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    For retailers that are on a tight budget, establishing a day of the week or time of day that adverts receive the highest volume of conversions means that budgets can be focused around these periods. Find out more about Adthena's Competitive...

  2. How FREE Website Call Conversion Tracking From Google Will Benefit You

    The ultimate goal of search marketing is to identify profitable keywords (that drive sales or calls) and maximize the volume you can get form these keywords. After we locate the top keywords with the highest KEI, I usually evaluate the search...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Then transactional keywords are about 10 percent of search volume. Commercial investigation" makes up about 10 percent of keyword search volume – these are close to the purchase stage. Ever since Google unleashed 100 percent secure search, SEOs...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Initially, SAP found that they might be buying more exposure than necessary, there was a lot of channel overlap, and that optimizing the volume would net better results. However, he was replaced by a well-known advocate in the search industry, Bill...