SEO News

Search Vertical Challenge

  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. Search, social, content, and digital marketers probably agree it's an exciting time in...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Social, Vertical, and Meta Search Apps The challenge here is that Foursquare content is difficult for bots to crawl – SEO is reliant on submitted XML sitemaps to enable search engine visibility. We'd need a whole new post to cover the minutiae of...

  3. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    And web search interest in the keyword, Friday, peaks on Fridays. Web search interest in the keyword, Wednesday, peaks on Wednesdays. Once again, Entertainment was the best performing vertical of Q2 2013, with 11,006,892 shares (33.1% of all content);

  4. Making Big Data Smart: A 360-Degree Online View of a Business

    The main challenge is the lack of a common, consistent, and pervasive online business language among local search platforms. This abundance has not, however, produced standardized mechanisms to facilitate the exchange of rich descriptive...

  5. 4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences

    With competing streams of data sources, developers must be able to filter data noise and distinguish accurate business points for local search results and other mapping features when they build mobile apps, social sites, or local directories.

  6. Chic Engine Helps You Find That Dress You Saw on Pinterest

    In a phone conversation, Rosebrock told Search Engine Watch that there was an interesting technology challenge at the heart of image search – namely what it is possible for a computer to see and what is scaleable for a computer to return.

  7. Business Listings: What’s the Crowd Appeal?

    Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...

  8. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Take action: Search engines and free tools such as Google Alerts can help you find brand mentions quite easily, but may not afford you the ability to filter results based on influence, authority, sentiment, or reach.