First, despite Facebook's scale and Graph Search's local implications, Facebook still has to convince the world that it's a local search utility like Yelp. The true pace of mobile and local search can be seen when the market withstands an entire...
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search's value pales in comparison to the much-covered social media.
With mobile SEO, it is more than just the usability of the page, but also the “usability” or utility of the search result itself. While we may not have reached the final mobile frontier marketers are innovating at “warp speed” and mobile and tablet...
As mobile consumers now largely find business websites through utility/comparison, local directory and branded mobile websites and apps, it's no longer safe to assume search engines are the primary gateway to delivering mobile leads.
To enhance the overall utility of its searches, Google launched Google+ in 2011, giving a social infrastructure to all of its properties that would increase its ability to incorporate social signals within its search results.
Do we all have a device and utility with the same responsiveness and measurement metric? The visitor might read the whole post and remember your company and products really well - they might even go to search for your product on one of the search...
Their current letter to FTC Chair Jon Leibowitz reiterates their position from last November: “Search is not a government-run utility, established by law and thus subject to bureaucratic oversight. As we have publicly stated previously, the search...
Though it has gotten a nod from tech media and analyst corps, there's still a fair amount of confusion about its value and utility. Out of the gate, it isn't so special, but its utility is only starting to be shown.
But as a major electricity customer in the state, Google worked with its local utility to secure a new supply of renewable wind energy. We've been working closely with all of our utility partners to find ways to source renewables directly, and we...
Bearing that principle in mind, the survey responses likely represent the current utility perceived by searchers about social results mixed into search results, as opposed to what it could theoretically offer in the future.
I have checked in with the best of them all over the world, and there seems to be a lot of people who have tried it, but I personally find the utility of the app lacking, even with their new “Explore” feature, which is supposed to help you find...
The utility of search easily directs us where we need to go with the click of our mouse. A similar type of evolution may be happening in the reference/Qs Premium Content Helping its Search Relevance When reviewing the search term data on the term...
Just like the paid CSE Pricegrabber, Google Shopping will have the utility for sellers to bid $.01 on products or categories. Google Product Search's transition to paid Google Shopping starts in July.
Some will say that the direct backlink utility of these activities is lower than traditional SEO link building. And the Google PR machine got to many more who did not get direct notifications, which has sent them trying to figure out what the...
You can also use Google’s handy “Look up app” utility. Because this is an ad extension, a link to download your app appears in conjunction with your normal text ad in the search results (on computers, mobile or tablet).
We're aiming for an experience that fuses utility with beauty—one that inspires you to connect with others, and cherish the conversations that unfold,” said Google. The mandatory account creation move had followed hot on the heels of Google’s...
In utility navigation While B2B organizations naturally gravitate to the desire to acquire sales ready leads, search engine marketers need to lead the effort in developing a spectrum of lead opportunities from an SEO program.
The Answer: An economist believes that consumer’s decisions are bound on rationality (marginal utility theory) whilst marketers understand that consumer purchase decisions are not always rational… Andrew Girdwood, Media Innovations Director at LBI...
Although Foursquare has been known for their mobile app, do you think this new utility will help evolve them into a mainstream application? Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a...
TEPCO (Japanese electric utility company) Google has released their Zeitgeist 2011 data, complete with the top 10 search queries in sports, entertainment, news, and more for 48 countries. Zeitgeist’s lists allow you to compare results of any two...
