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Search Utility

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  1. Can Facebook Graph Search Disrupt the Google Habit?

    To enhance the overall utility of its searches, Google launched Google+ in 2011, giving a social infrastructure to all of its properties that would increase its ability to incorporate social signals within its search results.

  2. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Their current letter to FTC Chair Jon Leibowitz reiterates their position from last November: “Search is not a government-run utility, established by law and thus subject to bureaucratic oversight. As we have publicly stated previously, the search...

  3. Google Bringing Wind-Powered Data Center to Oklahoma

    But as a major electricity customer in the state, Google worked with its local utility to secure a new supply of renewable wind energy. We've been working closely with all of our utility partners to find ways to source renewables directly, and we...

  4. Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s [Study]

    Bearing that principle in mind, the survey responses likely represent the current utility perceived by searchers about social results mixed into search results, as opposed to what it could theoretically offer in the future.

  5. How Search is Helping Quora Break Through to the Mass Market

    The utility of search easily directs us where we need to go with the click of our mouse. A similar type of evolution may be happening in the reference/Qs Premium Content Helping its Search Relevance When reviewing the search term data on the term...

  6. Inbound Marketing & SEO – Seize Opportunity or Resist Change

    The Answer: An economist believes that consumer’s decisions are bound on rationality (marginal utility theory) whilst marketers understand that consumer purchase decisions are not always rational… Andrew Girdwood, Media Innovations Director at LBI...

  7. 10 Reasons to Use Foursquare Explore for Personalized Local Searches

    Although Foursquare has been known for their mobile app, do you think this new utility will help evolve them into a mainstream application? Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a...

  8. Google Zeitgeist 2011: Rebecca Black, Google+, Ryan Dunn Top Searches

    TEPCO (Japanese electric utility company) Google has released their Zeitgeist 2011 data, complete with the top 10 search queries in sports, entertainment, news, and more for 48 countries. Zeitgeist’s lists allow you to compare results of any two...