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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Go where they are: Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, Instagram, forums, etc. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered...

  2. Google Keyword Data Goes Missing Again, This Time From Webmaster Tools

    There has been discussion in the Google webmaster help forums on this topic. This is the search queries report from Webmaster Tools in the Search Traffic section. If you tie your Webmaster Tools and Analytics accounts together, you can also view...

  3. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    But, in many cases, the people who really influence traffic and conversion on your site are the bloggers and active participants in industry message boards and forums. To find and activate the people who are truly passionate about your products...

  4. The End of Link Building as We've Known and Loved it

    Discussing you in comments on blogs or forums. Comment on blogs, forums, videos, or whatever medium your potential customers consume. Even paid ads were based on the advertiser valuing the traffic from the target site enough to be willing to pay...

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