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  1. Using Analytical Analysis to Help Improve Conversions

    For example, you may have seen an organic sales slide in the last few months and never realized that paid search is a channel that serves as a first touch point with the site and they return days later via organic.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    SEO or search marketing (PPC was not invented, just organic SEO) There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days?

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Organic traffic Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your competitors. How much of your traffic is mobile, and how well is that segment engaging with...

  4. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic. It's important to distinguish the bounce rate for organic visitors from other visitor types (i.e...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    The following screenshot shows a sample home page that had 373 organic search entrants. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful conversations, Adams said...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: http://www.mattcutts.com/blog/guest-post-vanessa-fox-on-organic-site-review-session/ … See the dofollow "site review tool" link. At the core of any SEO marketing strategy, one of those goals is simply to get traffic.