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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics.

  2. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Review the multi-channel funnel data of both paid search traffic and organic search traffic...

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? SEO or search marketing (PPC was not invented, just organic SEO)

  4. Native Advertising for Small Business: The Missing Link?

    Native advertising blurs the lines between organic content and advertising, providing more commercial value to traditional content. After users click on an article or go to a page, content discovery widgets will put pieces of related content in...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    Organic traffic Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your competitors. How much of your traffic is mobile, and how well is that segment engaging with...

  6. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Showing up in the paid and organic search results communicates to the potential customer that you are relevant. Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote...

  7. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  8. Last-Minute SEO - Here Come the Holidays!

    Paid has been typically any method other than organic that you paid for to bring your site traffic. Organic Search Organic search is generally used to refer to how well your site factors against that search engine’s organic algorithm and then how...