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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Few things in paid search are more tragic than spending...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Nuggets of information are vital to effective optimization and management of a search engine friendly website that will deliver results. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. When the actual content is created there will need to be an element of technical optimization by way of...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  5. 7 Ways to Make Your Google Search Result Stand Out

    For more tips on titles, see "How to Write Title Tags for Search Engine Optimization" and "Ecommerce Title Tags: Top 5 Ways to Increase Clicks". Conversion rate optimization (CRO) is just as important in the search engine result pages (SERPs).

  6. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Search engine optimization (SEO) Regardless of the distribution service being used, brands need to remember the writing and optimization will influence the search and social success of your content, whether it's a press release, tweet, post or video.