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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    With mobile impressions discounted over those on desktop, the surge in mobile traffic has hurt cost-per-clicks (CPCs), while also contributing to the growth of overall impressions and clicks. Around the world, Google dominates in the global search...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    PPC changed everything from, "I’ll take as much traffic as you can get me," to, "If I’m paying for every click, then it needs to convert. In 2013, we finally sold the service/agency division of Engine Ready to BRIM Agency and here are some specific...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    With this strategy, the same content not only increases your website’s search visibility, but also increases its social visibility, resulting in increased traffic to your organization’s website. The cumulative effect of this is driving more traffic...

  5. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of PR in a Search Campaign: Walker Sands Digital, Mobile Traffic Report They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S.