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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    During the first week of February, Yahoo traffic appears to rebound as a result of referrers, now stripped of search queries, being passed again,” RKG stated in its report. Facebook reigned as the dominant referrer of that traffic at 54 percent in...

  3. What is SEM? Depends on Who You Ask

    I train thousands of businesses a year, and most of them think of search engine marketing as organically getting traffic from search engines. SEM encompasses all of the various ways site owners can use search engines to attract more traffic to...

  4. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    And, despite believing they are being provided quality service – many are met with the harsh reality of website traffic dropping significantly, delisting from search engines, or decline in performance that directly impacts the bottom line.

  6. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). Search engine optimization remains an important part of the digital marketing...

  7. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The business benefits of using video to increase discovery, traffic, engagement and conversion are widely documented, but we were curious about whether consumers actually find business videos helpful," said Brad Jefferson, CEO of Animoto.

  8. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...