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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    With Yelp's Academic Dataset, it hopes that students will be able to predict how many stars a business will receive, or how often a local business gets foot traffic. You use Yelp Trends like any other search engine, except you can compare multiple...

  2. Google Analytics Helps You Filter Spider and Bot Traffic

    Ever wonder how much of your traffic was actual human visitors and how much of your traffic was really scrapers, bots, and other web spiders? On their official Google+ page, the Google Analytics team has announced a new filter to help site owners...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Organic traffic was also mentioned as an effective channel, with 41 percent saying so. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. An inherent shift is happening and marketers should begin to adjust their mindsets from simply targeting search...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.