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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period leading up to Christmas, and this shows why you need to start earlier than...

  3. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Determine the value of your traffic by both channel and keyword. The practice of bidding on your own brand terms is a topic that has two divided camps among search marketers. This is a very common question marketers ask -should I spend dollars on...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Searchmetrics also collected data on user traffic signals and used the data to determine a correlation between signals and user CTRs. SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. If you can secure a paid search or display advertising...