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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    During the first week of February, Yahoo traffic appears to rebound as a result of referrers, now stripped of search queries, being passed again,” RKG stated in its report. Facebook reigned as the dominant referrer of that traffic at 54 percent in...

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    For this particular situation, there were no new, outlandish search queries coming in and generating traffic that wasn't ultimately converting. It would have been easier to try and increase bids or dump a ton of new keywords into the account in...

  4. What is SEM? Depends on Who You Ask

    I train thousands of businesses a year, and most of them think of search engine marketing as organically getting traffic from search engines. SEM encompasses all of the various ways site owners can use search engines to attract more traffic to...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Eighty-four percent also agree that knowing the ultimate impact of traffic, conversions, and revenue will be "more important. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014...