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  1. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    There has been a continual movement toward more aggregator sites who are monetizing their traffic via arbitrage and lead generation. Many paid search marketers often go about their business of optimizing their accounts without really caring about...

  2. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Numerous "search results" pages were indexed and driving loads of traffic but no sales. Increase in "good" organic search traffic. A lot of bad traffic coming to the site (bots/"search" pages de-indexed) had been removed, so year-over-year organic...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Often a company's top email business objectives include increasing the following: revenue, website traffic, or leads. Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a company and they're...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    And further, which tools or practices can we utilize to capture that sweet spot which drives traffic and engagement, branding, and customer loyalty? But what's interesting is that Google is fracturing our cherished idea of discoverability...

  5. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    For this example, we are analyzing paid search traffic. We narrowed our focus on to paid search traffic and the report now looks like this: To narrow down the focus to only one source of traffic, you can follow the two-step process below.

  6. Defining Authorship: The Difference Between Contributors and Guest Authors

    Marketing efforts that drive traffic and sales from the actual effort, rather than being done for the secondary benefit of search rankings. The readers of the publication will begin to trust your writing more, learn more about you and your product...