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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This data represents the average across billions of keywords studied. If you think about it, a couple years ago, there wasn't a lot of difference between if you searched on desktop versus mobile in terms of the rankings between smartphone and...

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The content on the site is definitely high quality, but there's no way the homepage should have ranked for all of those keywords, especially when there were articles and posts on other websites specifically targeting torso and longer-tail terms.

  3. A Recipe for a Tasty Semantic Search & SEO Salad

    Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of the search results. As semantic search capability continues to develop, it will become increasingly important to stop focusing on...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Search marketers should consider not only the keywords they target, but also the sequence in which those keywords may be entered as users refine their initial searches. Few things in paid search are more tragic than spending considerable time and...

  5. So... You Think SEO Has Changed?

    In terms of content creation, there is now more awareness of how certain keywords can imply where a customer is in their buying cycle, especially for business-to-business (B2B) websites. Only the data sources have slightly changed and people are...

  6. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    If an AdWords campaign is resulting in profitable conversions resulting from low-quality keywords, what would happen if those keywords had higher quality scores? Throwing your hands up in the air and saying it's impossible to improve quality scores...