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  1. 3 Must-Know Findings About Cross-Channel Attribution

    Understanding which search terms have the most impact on performance also topped the list. Paid search ranked fourth on the list, with 78 percent of marketers using it to drive their marketing, but it was notably the highest cited channel when it...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Implement higher word counts using relevant topic terms SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Getting buy-off on the production of such content typically requires some education as to the potential benefit that the content will provide to executive stakeholders who may not recognize the value in SEO terms.

  4. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Do you have a year-round visibility plan you can just tweak for changes in...

  5. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search experience and found that when it comes to finding products on demand, the experience fell flat. A recent study by the Baymard Institute on how top e...