Targeting misspelled keywords has long been a strategy in search engine optimization and pay-per-click advertising in order to capture traffic that while it might not have as many impressions, it can be often cheaper than the correctly spelled...
Searchmetrics analyzed search results in March 2013 over several hundred thousand keywords and discovered the two most prominent news listings were both AOL owned properties Patch.com and Huffington Post.
Describe what you do or include the keywords people search for. Not getting the search traffic you were hoping for? Do your pages use the words people search for? For example, Cutts said if you have a page about Mount Everest's elevation, you...
Search has moved beyond just finding keywords, but it still doesn’t read all these billions of web pages and book pages for semantic content. Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you...
Map these need states to keywords, personas, and pages as you develop content. The pages that make the cut need to be mapped with keywords, personas, and need states. You need to incorporate keywords in the site copy and meta tags.
Just as Google and major search engines frown on keyword stuffing on websites, stuffing the keyword field with unrelated keywords can get an app rejected from app stores, so play fair – stick with descriptive keywords that are relevant to the...
Just in general, for the same keywords on AdWords, on Google product listing ads, you can usually bid about half as much and Google's doing a really good job of only showing those products for very qualified searches.
My previous article extolling the death of keywords talked about developing intent-based topics and building content that connects with those topics – intent to content. When we talk landing pages, most online marketers think pay-per-click, where...
In the days before Panda, you could take a really bad website, stuff it with keywords, point the right links to it and rank number one for "name any keyword. Within search results, information tied to verified online profiles will be ranked higher...
It features a new integrated workflow, so users can find new keywords and get traffic estimates at the same time. Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC...
Product/service keywords in reviews You can use keyword tools such as AdWords, Wordtracker, WordStream and Übersuggest to generate an exhaustive list of as many possible relevant keywords. Build the most comprehensive list of local/hyper-local...
For further trend optimization and reach, the top 10 keywords for the season should be circulated to teams in charge of social, blog, content, along with guidance around cross-linking products and categories from the blog or social properties.
If you have a broad link profile, you’ll see that you’ll reach top 10 positions for less competitive keywords across a wide range of themes. Top 30 positions will show what keywords are currently just beyond your grasp and keywords barely within...
In SEM, those signal come through loud and clear via the keywords users type into search engines, but RTB revolves around powerful signals of intent as well. In fact, if you’re using a RTB technique known as search retargeting, you can target users...
As frequently as possible, look for the top non-branded keywords that are driving organic search traffic and conversions. Uncover the new, non-branded keywords that are driving organic search traffic and conversions and determine whether there is...
Another sometimes-missed opportunity for ecommerce websites is optimizing the pages with keywords. Use Keywords to Fuel the Content Keywords for Your Content Strategy If you're stumped about what your audience might be looking for when they use a...
Rely on your SEOs: Get keywords from that that people are looking for to get to your site or blog. Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts.
Don’t forget about Twitter: Twitter also has an advanced search tool that will also help you find people using the same keywords that are in the vertical you’re trying to reach out to. A great tip is when filtering add money keywords to your search.
We aren't simply looking for the amount of keywords they rank for or the amount of overall search traffic they receive each month. It is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics...
Prioritize keywords based on volume, desktop, mobile, and total priority and check rankings. Know your mobile keywords and their volume – prioritize and check rankings. Local intent keywords are mostly mobile, so you need mobile landing pages for...
