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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    For their 2013 report, AdGooroo collected data on 810 luxury beauty and cosmetic keywords. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel...

  2. How to Optimize Your Content Strategy With Social Listening

    It can help you find new keywords to target via paid search, find new networks or websites to run display ads on, and it can also help you optimize your content strategy. While you could jump on your blog and create the next Top 10 Yoga Poses to...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Around our office, we call the top-performing 20 percent "Golden Corral" keywords. Define and Segment Your Golden Corral Keywords The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords.

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This data represents the average across billions of keywords studied. These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Category keywords enable you to connect with as many consumers as possible as they are in the purchasing process. Consumers that were given the Test SERP would see the test brand's search ad present at the top of their Google search results (as...

  6. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    It's so easy to think about average position, keywords, match types, bids, etc.that too often brands forget about what the ultimate purpose of running a paid search program is for them. No matter what you do – raise bids or lower bids, add keywords...

  7. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). Keyword Hoarding – Should Your Website Be Ranking For That Many Keywords?

  8. A Recipe for a Tasty Semantic Search & SEO Salad

    Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get to the top of the search results. As semantic search capability continues to develop, it will become increasingly important to stop focusing on...