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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo...

  2. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Doing so revealed an interesting pattern of visits for obscure keywords with 0 percent "unique" and very little to "no" time on site. No focus on "head" keywords. Sometimes there is cause to remove "bad content" from the search engines' indexes.

  3. Using Multipliers Effectively in AdWords

    Keywords, topics and placements and "contextual" triggers. Every other targeting method you layer on top gets a multiplier. It's very likely that over the next couple of years we'll see new targeting mechanisms added that will arrive as multipliers...

  4. Marketing Automation & Search – 3 Strategies for Mutual Success

    Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are using to search for your product or service. One of the key points that has caught my attention is the high level of synchronicity...