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  1. Search Engine Marketing Checklist for Hotel Marketers

    Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000 destinations are covered, and pointing to the correct destination hotel search result page as landing pages. In paid search accounts, including Google AdWords...

  2. The Evolution of SERPs and User Behaviors

    Optimize meta for more than just keywords. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    And make sure you keep an eye on the keywords leading to the various landing pages. As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. Analyze Top Landing Pages From Google Organic (via Google...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Retailers should review keywords to target the ones that were successful in previous years. Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October...

  5. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    If you only have a product live for a short period, this is a much more efficient way of advertising on these areas, rather than building out lists of product specific keywords. On top of regular search, we have the use of two campaign types based...

  6. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Look to see if there are certain brand keywords that are performing better than others. I have partners that bid on my brand keywords. My competitors are bidding on my brand keywords. In AdWords, you can use Google Analytics to segment your brand...