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  1. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile.

  3. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    These roadshow-style conferences with a hyper-local focus are heading to U.S.cities where we know there are very active SEM communities, who are always trying to keep up with the latest and greatest in search.

  4. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Keyword and Competitive Research Tools Some popular spying tools for SEO include www.moz.com, www.majesticseo.com, www.similarweb.com, and www.raventools.com. Here is a good post that lists and reviews competitive analysis and keyword research tools.

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO and SEM are time consuming and tedious, though. With the opportunity presented in local search today, big brands need automation tools if they desire to control their digital storefronts throughout the local search ecosystem.

  7. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to...

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  9. Local Keyword Research: 3 Ways to Use Google

    Knowing which queries Google is pushing users toward is another good place to start when defining what keywords to build SEM campaigns around. The tools available for mining and identifying these keywords are extensive, but often the best place to...

  10. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. With flagship tools like PowerListing, clients can manage and self-publish instantly thereby controlling how their...