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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Furthermore, the tools shows that the journalist behind this story has written about Airbnb.com on multiple occasions: A new marketing campaign they've developed in response, "Belong anywhere". So by moving from a single topic 'News / Newspapers...

  2. How to Optimize Your Content Strategy With Social Listening

    When using social listening tools, you can dive all the way down to specific blog post, forum post or even a tweet or status update. Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  4. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. The search marketing community is one that can be defined by the topics we write about and share with our colleagues.

  5. Forget Big Content – Small Content Is Critical to Search Success

    By typing in a number of key phrases into the tools, you can quickly extract large number of longer-tail content questions to answer. This is where tools such as Ubersuggest and Soovle and platforms such as Quora and Yahoo Answers come in.

  6. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES conferences have been known to expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized immediately for any business. LC: As with all of our SES events the emphasis is on tools, tips, and tactics.

  7. Pre-PPC Strategies For Launching a New Product

    Here, Facebook Graph Search is one of the most useful tools around. Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to...

  8. A Recipe for a Tasty Semantic Search & SEO Salad

    The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site. It seems that there's a lot of misunderstanding surrounding the way that search engine optimization (SEO...