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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search: Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a ton of local searching is done). Most content management systems can also create sitemaps – be sure to activate them...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    With the opportunity presented in local search today, big brands need automation tools if they desire to control their digital storefronts throughout the local search ecosystem. Ninety percent of consumers now use search engines to shop locally...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the SERPs. Marketers that still focus on an outdated dependence on rank checking tools will see their SEO...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    People will ask more questions in the search bar which push us to optimize our anchor text leveraging paid search data, Google Webmaster Tools, and Bing/Yahoo keyword data; putting additional emphasis on keyword research (using internal search...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    In 2015 mobile local search volume will surpass desktop local search for the first time. The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the...