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  1. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  2. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same...

  3. What’s the Deal With Links From M.Biz? Should You Disavow?

    They’ll be listed in your reports from Webmaster Tools and other backlink checkers as artificial-stone.com.cn and not as m.biz sites. Google’s algorithms really should be able to determine that this influx of directory links was not a result of you...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. We do a Google search before buying from a brand — what do people...

  5. Google Dorking: Feds Warn Against Malicious Cyber Actors

    Utilize tools to run pre-populated dork queries to see if you have freely available sensitive information on your website. The Department of Homeland Security, the FBI, and the National Counterterrorism Center have issued a warning against the...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. DoubleClick says native integration with Google Merchant Center means...

  7. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). Google now offers advertisers the ability to use unique numbers...

  8. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Haynes said it didn’t seem like there was a notice in Google Webmaster Tools, but she then spotted it the following day: Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone...