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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Google has announced two new tools for Google merchants on the Google Commerce blog.

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Another more efficient way is to automate and scale your efforts by leveraging the following tools, tips, and tactics. Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  4. Forget Big Content – Small Content Is Critical to Search Success

    By typing in a number of key phrases into the tools, you can quickly extract large number of longer-tail content questions to answer. This is where tools such as Ubersuggest and Soovle and platforms such as Quora and Yahoo Answers come in.

  5. A Recipe for a Tasty Semantic Search & SEO Salad

    The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site. Stop trying to just salt your content and meta data with keywords, thinking that's all you need to get...