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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    There are several tools that allow you to see which keywords are working for your competition, but www.ispionage.com has an algorithm that calculates Keyword Effectiveness Index (KEI). Google now offers advertisers the ability to use unique numbers...

  2. Google Informs Webmasters of Faulty Redirects for Mobile Users

    Haynes said it didn’t seem like there was a notice in Google Webmaster Tools, but she then spotted it the following day: Check out Webmaster Tools — we’ll send you a message if we detect that any of your site’s pages are redirecting smartphone...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  4. Forget Big Content – Small Content Is Critical to Search Success

    By typing in a number of key phrases into the tools, you can quickly extract large number of longer-tail content questions to answer. This is where tools such as Ubersuggest and Soovle and platforms such as Quora and Yahoo Answers come in.

  5. A Recipe for a Tasty Semantic Search & SEO Salad

    The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site. We're interested in lexical semantics, although an argument could be made that Google is at least partly...