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  1. PPC Ad Strategies: How to Prepare for the 2011 Holidays

    Plan for budget increases, plan to be agile, and plan to have caffeine ready to go. Two great tools are your historical search query reports and Google’s Insights for Search to gauge the volume bump. That’s right, it’s that time again planning for...

  2. Maile Ohye: Google Loves Your Ugly Baby, Plus the Future of Search #SESChi

    In recent months, we've seen algorithm changes (such as Mayday) and infrastructure changes (such as Caffeine), and even user interface changes (Google Instant), but the end goal of Google has remained the same.

  3. Bing vs Google Face-Off Still On: Bing Announces Search Index Boost, Social Results & More

    The game is still on and after Google announced its new Caffeine search index, it is Bing's turn to tout the future release of its enhanced 'Bing Webmaster Tools' this summer. Bing Webmaster Tools If this really happens then it might well...

  4. Daily SearchCast, July 14, 2006: Judge Decides Google Can Rank Pages As It Pleases; Google Lets You Just Say No To ODP Descriptions; Microsoft An Enterprise Search Player? & More!

    Caffeine and Tin Foil At Windows Live Search What do Microsoft Interns, birthdays, caffeine and tin foil have to do with each other? Another week and another set of specialty databases and research tools that were posted on ResourceShelf during...