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  1. Forget Big Content – Small Content Is Critical to Search Success

    By typing in a number of key phrases into the tools, you can quickly extract large number of longer-tail content questions to answer. This is where tools such as Ubersuggest and Soovle and platforms such as Quora and Yahoo Answers come in.

  2. A Recipe for a Tasty Semantic Search & SEO Salad

    The tools and tactics we employ may differ, but the goal (for our clients, at least) should be to optimize the overall performance of the site. We're interested in lexical semantics, although an argument could be made that Google is at least partly...