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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete. Tools like this have never been more affordable or more effective, said Gagnon, and small and medium-sized businesses (SMBs) that...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking tools. This same process must be done on your clients and here is a post I...

  3. Native Advertising for Small Business: The Missing Link?

    Content discovery tools, like Outbrain and Taboola, are another type of native advertising. The two biggest content discovery tools are Outbrain and Taboola. Content discovery tools engage audiences better, amplify content’s exposure, and build...

  4. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Important Note: For many of the changes you need to make for your product inventory, you can use automated tools or Excel shortcuts. Data requirements that affect your products’ presence on Google search, potentially impacting whether your products...

  5. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    There’s one big opportunity for efficient content optimization that will drive more performance in the long run, and it’s centered on giving content creators the tools they need. From more humble beginnings of White Hat SEOs touting "content is...

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Analyze Top Landing Pages From Google Organic (via Google Analytics and Google Webmaster Tools) You can do this via both Google Analytics and Google Webmaster Tools. After Panda 4.0 (coincidentally or not), Google released fetch and render in...