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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    Furthermore, the tools shows that the journalist behind this story has written about Airbnb.com on multiple occasions: So by moving from a single topic 'News / Newspapers' to search for topics that include the word 'News', we uncover many more...

  2. How to Optimize Your Content Strategy With Social Listening

    Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy. When using social listening tools, you can dive all the way down to...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    Ensure that you already have the right tools in place: This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. By using this feature in DoubleClick Search (DS), you are able to retarget users via display...

  4. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Google has announced two new tools for Google merchants on the Google Commerce blog.

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Another more efficient way is to automate and scale your efforts by leveraging the following tools, tips, and tactics. It's critical to make Panda-proofing your site a priority, by habitually auditing your domains for low-value content that could...

  6. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  7. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. The search marketing community is one that can be defined by the topics we write about and share with our colleagues.