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  1. How to Make Your Keywords Fit Your Marketing Messaging

    Don't get me wrong: Google's Keyword Tools is great for brainstorming variations and validating your opinions with numbers, but you should never rely on a bot to tell you what your users are doing. Your user research will tell you a lot about how...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Free tools, widgets or apps Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. Also, if you have any proprietary data from any paid...

  3. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Communicate Intelligence With Data Visualization Tools Computerworld featured a list of free data visualization tools that may help you clean up, analyze and/or visualize the data. Using tools, such as those identified above, to identify trends in...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Those may not seem like a big deal, but they really are ‐ that's how Twitter, Facebook, Foursquare got a lot more usage out of their tools because of their automated email pushes. He cautioned that some consumers just don't just engage in email...

  5. SEO Into 2014: The Irreversible Changes in Google's Products

    And further, which tools or practices can we utilize to capture that sweet spot which drives traffic and engagement, branding, and customer loyalty? But what's interesting is that Google is fracturing our cherished idea of discoverability...