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  1. How to Avoid Buying a Bad Domain – Tips From Google's Matt Cutts

    But checking the archive, doing some searches in both Google and Bing, and asking the seller for specific analytics or Google Webmaster Tools data can help ensure that you're either starting with a clean domain, or you will at least have a better...

  2. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. In the early 2000s, search engine marketing (SEM) was originally defined as the umbrella...

  3. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search: Google Webmaster Tools (GWT) doesn't provide all the answers. Google Webmaster Tools doesn't allow this and only shows average rank.

  4. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook is also adding tools to catch spammy links that are being shared through the site. Many search marketers consider Facebook to be a crucial part of any online marketing campaign. But as Facebook continues to make changes and evolve, they...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56...