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  1. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    Like Google, Facebook is reminding its U.S.users that it's Election Day, and offers a Polling Location Search Tool: All three of the major U.S.search engines are catering to Americans’ insatiable need for election data today, alongside a few get...

  2. Link Prospector's Guide to the InAnchor Search Operator

    Then I used this tool to compare the domains that were returned. At the prompting of a colleague I recently began experimenting with the "inanchor" advanced search operator for link prospecting. So a search for [mountain bike inanchor:best] would...

  3. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Keyword Research Tool – Rather than just accept the list of negatives or search queries you have, run them through your favorite keyword research tool to come up with synonyms and related terms. The most commonly underused tool in negatives is...

  4. The Agency's Guide to Building Links and Expertise with Guest Placement Campaigns

    Also, take a pass at your audience keywords with this suggestion scraper tool. Copy and paste the title of a 2-week-old article and search for it in quotes. Guest placement campaigns for link and expertise building require perseverance, remarkable...

  5. 15 Search & Social Takeaways from SES Toronto 2011 #sesto

    She points us to Policy Tool as a simple way to generate a social media policy by filling out their online questionnaire. Yormark recommends the reach multiplying tool Triberr to help bloggers connect with a larger, more targeted audience.